In this episode of Category Closeup, we take a deep dive into the energy drinks category. In the Expert Analysis portion of the show, our panel examined the development of the modern energy drink market, framing current trends against historical precedents and consumer preferences. The group also assessed the impact of the rising “energy-plus” segment, as well as how growth in energy is also stimulating interest in calming and anti-anxiety drinks. Other topics included how investors are evaluating opportunities in the space, the future of energy innovation, and how brands are seeking to expand their audiences, among other topics.
Our guests for this episode include: Scot De Lorme, President & Co-Founder, A SHOC Energy James Watson, Senior Analyst for Beverage Research, Rabobank Tom Montague, VP of Sales, Silver Eagle Houston Bob Nakasone, Managing Director, First Beverage Group