Category Close-Up: Expert Analysis - Confection

Covering all manner of treats, selling confections might seem like a sweet gig -- but getting space on shelf or capturing a consumer’s eye can be tricky in this candy wonderland -- especially against large incumbents with the resources to fund innovation and marketing plans.  

In addition, emerging brands must balance changing consumer preferences, which include an increased focus on health and wellness, sustainability and “affordable indulgences.” In this month’s Category Closeup: Expert Analysis, we’ll hear from a group of industry leaders about these quandaries and more, exploring both the market dynamics facing confection brands as well as the opportunities within the category. 

Our guests include:
Joe Melville, co-founder and chief growth officer of Green Rabbit, owner of Melville Candy Corporation and former owner of Candy.com 
Michael Sands, co-founder of Smile Beverage Works and former CEO of YumEarth
Chris Gindlesperger, SVP of public affairs and communications for the National Confectioners Association

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