Category Close-Up: Expert Analysis - Condiments
Aug. 18, 2021 at 1:50 PM
Over the last few years, the condiment set has continued to gain shelf space in retailers, offering consumers products that not only embrace global flavor trends, but also dietary trends such as keto. In a category once dominated by big brands such as Heinz, French’s, Hellman’s and Stubbs, consumers have increasingly shown an interest in emerging players. Together, these changing dynamics have resulted in far more opportunities for brands, yet also far more competition. In this month’s Category Closeup Condiments: Expert Analysis, we’ll hear from a group of industry leaders about the tactics, trends, and efforts successful condiment brands must embrace. We’ll explore both the unique dynamics of the set, as well as the opportunities for growth and innovation. Our guests include: Romitha Mally, founder of the Mally Collective Scott Norton, founder of N+1 Ventures and co-founder of Sir Kensington’s Michael Christiansen, founder of Foodsparker John Lidestri, president of Lidestri Foods, and CEO of National Cortina. Following our Expert Analysis panel, we’ll shift perspective and hear directly from executives at condiment companies during our Product Showcase episode. Leaders of hot sauce, BBQ sauce, ketchup, dressing and other condiment brands will join NOSH editor Carol Ortenberg and reporter Erin Cabrey to discuss the latest trends, market shifts and their newest product innovations. Both shows are available exclusively to BevNET and NOSH subscribers.
