Category Close-Up: Coffee - Expert Analysis
Sep. 8, 2020 at 1:16 PM
BevNET Managing Editor Marty Caballero will be taking a look at an established category that remains one of the most dynamic beverage types across all retail channels: ready-to-drink coffee. The panel will examine how the category, including both refrigerated and shelf-stable segments, is positioned to cope as the effects of the COVID-19 pandemic continue to ripple through the beverage industry and global economy.
Featured guests: Matthew Swenson, Chief Product Officer, Chameleon Cold Brew; Jim Watson, Senior Beverages Analyst, Rabobank; Julie Terrazzino, Senior Category Manager, Shelf-Stable Beverages, KeHE; Dan Gluck, Partner, PowerPlant Ventures
About Category Close-Up
During Category Close-Up, BevNET and NOSH editors bring together a group of experts from across the industry to take a deep dive into the market trends and overall business climate shaping a major food and beverage category. In conversation with investors, analysts, distributors, retail buyers and brand leaders, Category Close-Up goes beyond the headlines to examine the mechanics that are driving categories forward, from investment activity to changes in the retail landscape to the impact of product innovation and the influence of rapidly changing consumer preferences.
Related Videos
Category Close-up: RTD Cocktails
In this episode of Category Close-up, we explore the trends and business dynamics impacting the spirit-based RTD cocktail segment. Guests: Brandy Rand, Ferron Salniker, Cara Kamenev.
Category Closeup: RTD Cocktails (Bonus Interview) - Natalie Accari, VP RTD & Convenience, Pernod Ricard
Following up on our panel conversation on RTD cocktails, we spoke with Natalie Accari, VP of RTDs & Convenience at Pernod Ricard North America about how the format fits into top-line strategy.
Category Closeup - Allergen-Friendly Food and Beverages
In this Category Closeup, our NOSH editor sits down with a panel of CPG founders, executives and experts to take a look at food and beverage trends in the allergen-friendly (or free-from) category.
Category Closeup: Web3 in CPG
In this edition of Category Closeup, a panel of CPG leaders looks at web3, including how brands can use NFTs, why conglomerates are jumping in, and how companies can address sustainability issues.
