BLK & Bold Coffee Founders Talk NBA Collaboration, Growing “Conscious Consumerism”

May. 28, 2021 at 2:55 PM


Iowa-based BLK & Bold Coffee has announced a multi-year partnership with the National Basketball Association (NBA) to support the company’s “5% For Our Youth” charitable initiative through the release of a new roast, called The Warm Up.  

The collaboration is the first-ever licensing agreement between the NBA and a black-owned food or beverage brand, according to a press release. For every bag purchased, the NBA will match BLK & Bold’s contribution to charities through its “5% For Our Youth” program, which supports youth programming, workforce development and efforts to eradicate homelessness. 

In this video, BevNET managing editor Martin Caballero spoke with BLK & Bold co-founders Rod Johnson and Pernell Cezar about the new partnership and product, discussed how brands can effectively incorporate a social impact mission into a CPG business, and shared their advice for coffee-obsessed NBA stars.

Related Videos


New Beverage Showdown 21 Final Round 01:22:27

BevNET & NOSH Boot Camp 2021: Branding: Beverage 00:12:37

BevNET & NOSH Boot Camp 2021: Branding: Beverage

Jun 7, 2021 at 1:48 PM
Design and branding expert Kirk Visola of Mind the Font discusses the main elements of beverage branding and the trends that are carrying them forward.

Elevator Talk Ep. 37: Aurora Elixirs, a|dash, Yerbuzz, Explorer, and Spirity Cocktails 01:01:08

Elevator Talk Ep. 37: Aurora Elixirs, a|dash, Yerbuzz, Explorer, and Spirity Cocktails

May 26, 2021 at 2:16 PM
In this episode we hear from emerging beverage brands: Aurora Elixirs, a|dash, Yerbuzz, Explorer, and Spirity Cocktails.

Category Close-Up: CSDs/Soda - Product Showcase 00:49:27

Category Close-Up: CSDs/Soda - Product Showcase

May 19, 2021 at 4:18 PM
On this edition of Product Showcase, you’ll hear about the latest product innovations and brand updates from: Top Note, United Sodas, Corina's Switchy, Mad Vine, Casamara Club and Soda Bossa.

Category Close-Up: Expert Analysis - CSDs/Soda 00:39:40

Category Close-Up: Expert Analysis - CSDs/Soda

May 18, 2021 at 3:27 PM
In this month’s episode of Category Closeup: Expert Analysis, we sit down with Max Baumann (CEO, Basemakers) & Mark Murray (CEO, Jones Soda Co.) to discuss the state of the soda category.

back
View the Full Content Calendar