A panel of CMOs will take founders through the process of brand renovation as a method to dig out product weaknesses and focus on strength. More than just sending your labels out to an agency, a brand renovation strips products down to their core consumers and rebuilds them around their true purpose. Whether it’s a way to help a brand take its next step toward growth, a way of bringing life back to dated set of products, or a method for taking companies toward a final exit, our panel of CMOs will show entrepreneurs how to find the best bones of their brands and help make them the best positioned products on the shelf.
Deb Holt, CMO, Real Food From the Ground Up
Jason Harty, CMO/ GM Consumer Direct, Theo Chocolate