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The natural food industry showed off its humorous side today as brands took to social media to celebrate April Fools’ Day with wacky new product launches.

Growpacker, a Canadian contract manufacturer of THC- and CBD-infused edibles and beverages, announced yesterday its plans to launch an investment accelerator that will allow the company to invest in “key supply chain and technology partners.”

In an interview recorded at Natural Products Expo West, BevNET and NOSH Editor-in-Chief Jeffrey Klineman sat down with Stonyfield founder Gary Hirshberg to discuss the company’s history, what the future for the brand looks like under new owner Lactalis and how the category has changed.

Since launching in 1996 beauty brand Pacifica has grown from a niche player to a mass market darling. But along the way, some things have remained constant — namely founder and CEO Brook Harvey-Taylor’s understanding of her core consumer and innate ability to remain culturally relevant despite a category that thrives on what’s “new.” Now the brand is is taking a leading role in the emerging sub-category of “edible beauty.”

Plant-based frozen foods brand Alpha Foods announced today the close of a $7 million round of capital. Co-founder and CFO/COO Cole Orobetz and co-founder and CEO Loren Wallis told NOSH that, for now, they have chosen to raise smaller rounds more frequently rather than a single large round.

After a weekend that saw a social media post about its demise go viral, food and beverage crowdfunding platform PieShell announced that it is shutting down. Founder and CEO Cheryl Clements told NOSH that she plans to close the company at the end of March unless a “Hail Mary” investor appears.

This month brands in the snack, seafood, ice cream and meal solution sets all added new retailers to their distribution networks.

Talk about a bar brawl. What constitutes a “healthy” product has long been contested in the snack industry, but a recent back-and-forth on the issue between KIND Snacks and Clif Bar has expanded the debate.

During the company’s annual investor meeting, Starbucks Coffee today announced the launch of Valor Siren Ventures L.P. (VSV), a new $100 million fund to support “the next generation of food and retail start-up companies.”

With only seconds to capture consumers’ eyes on shelf, a product’s packaging is vitally important. At this year’s Natural Products Expo West brands rolled out new packaging, logos and branding that emphasized product attributes such as better ingredients, taste and heritage.