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We’ll explore the Yogurt set during this month’s Category Closeup, hearing from a group of experts about the market dynamics of the yogurt set as well as how the Covid-19 pandemic has impacted consumer behavior in the category. Our experts will also share their thoughts on the flavor trends, health benefits, innovation strategies and promotional plans a successful yogurt brand must embrace.

It’s no secret that plant-based innovations in categories like meat and dairy have dominated headlines in the natural products industry in recent years, with companies swapping farms for fermentation tanks to create many of the ingredients used in vegan alternatives to products like burgers or ice cream. But the technology behind one of these production processes, synthetic biology, is relatively new to the industry, and it may blur the definition of a genetically modified organism (GMO) — causing some to question the safety of these new lab grown ingredients.

At the annual Consumer Analyst Group of New York (CAGNY) conference, held virtually this year, many leading CPG companies discussed both how they navigated the pandemic in 2020 and laid out their plans and strategies for 2021, with plans for the latter including several new low sugar and plant-based innovations, reducing SKU counts and emphasis on ecommerce.

When rapper Drake wanted to name-drop a favorite restaurant in his 2017 song “Do Not Disturb,” he turned to New York Italian restaurant Carbone. While you might have previously had to be Drake to get into the famed restaurant, getting a taste of that experience is about to be a lot easier. Today CPG veteran Eric Skae announced his new role as CEO of Carbone Fine Food(CFF), launching a line of pasta sauce under the brand to start.

Yogurt giant Danone has acquired plant-based brand Earth Island, maker of the Follow Your Heart line of condiments, yogurts and breakfast items, the company announced last night. In a press release issued last night, Danone noted that the acquisition would give the company “a unique opportunity to strengthen its plant-based business.”

At the annual Consumer Analyst Group of New York (CAGNY) conference, held virtually this year, many leading CPG companies discussed navigating the pandemic in 2020 and laid out their plans and strategies for 2021. Several companies previewed new innovations, particularly in the plant-based meat space, while others highlighted progress against their sustainability goals as well as unveiled new climate-friendly ventures.

One of the most notable behavior shifts that has emerged amid the Covid-19 pandemic is consumers’ move from in-store to ecommerce grocery shopping. In 2020, for example, online grocery sales grew by 48% while brick-and-mortar sales rose by just 6% in North America. But will this shift be permanent?

Having spent the better part of a decade focused on fermented food products like sauerkraut and kimchi, Wildbrine is using its fermentation expertise to expand its horizons this month with the launch of wildCREAMERY, a new line of plant-based dairy alternative products made from the company’s in-house cultures.

Having founded and sold one beverage brand, husband and wife Gary Shinner and Jill Portman are setting their sights on a new segment of the tea category: functional drinks. The two co-founders of Mighty Leaf tea this month launched Good Pharma, a line of coffee and teas infused with functional benefits.

Office Hours, the show where experts bring their strategy and experience to bear against the complexities of growing brands, is returning to serve the BevNET and NOSH community with all-new episodes starting March 3. Join the live studio audience and submit your questions for the upcoming show.