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After almost a year of discussions, planning, and strategizing, market research firm IRI has launched the Diversity Advantage Program (DAP), a pro-bono service aimed at supporting minority and women-owned CPG companies by offering access to their market research and analytics, consumer and category insights, as well as training and consulting services.

Massachusetts-based meat and vegetable burger blend maker Grateful Market has secured several retail placements in the Northeast, hitting the freezer section at Hannaford, Shaw’s and Whole Foods, following a channel strategy pivot as a result of the pandemic.

Episode 36 of Elevator Talk features leaders from Chia Smash, Honey Child, Artisan Pops, Zesty Kitchen, OMG…It’s Gluten Free! and Seagreen. Watch founders and CEOs introduce their brands and provide a recap of recent news and updates.

As consumer interest in plant-based eating continues to grow, GW Chew, founder and CEO of plant-based protein maker Something Better Foods, is working to ensure that meat alternative products are created for, and accessible to, everyone who wants them. With new funding from nonprofit venture capital firm ICA, the California-based company hopes to expand availability of its plant-based proteins to minority communities by focusing both on affordable pricing and by developing a portfolio of products that cater to a wide range of cuisines.

Vitamin “bites” brand GEM wants to make the store supplement aisle more tasty and transparent. The company, which makes functional, granola-esque bites, announced today it had raised $7.5 million in funding last month, an investment the largely direct-to-consumer brand will use to help launch into physical stores and expand its product line.

For organic egg brand Pete and Gerry’s, it was time to expand the flock. The company announced last week that it had sold the majority of its business to Butterfly, a Los Angeles-based private equity firm. The deal will allow the company to scale into adjacent categories and expand distribution.

Nestlé Health Science has acquired hydration tablet brand Nuun for an undisclosed fee, the company announced today. The deal is expected to close in Q3 2021.

In this week’s Checkout, Renewal Mill closes a $1 million funding round; Impossible Foods clears a legal battle over FDA approval of its heme; and Kellogg’s and Hain Celestial report quarterly earning results.

Fair Trade USA and Chobani announced yesterday the formal launch of a certification program for dairy farms and cooperatives “that provides financial premiums to dairy farmers and workers, which will help protect and empower them while raising sustainability standards,” according to a press release.

In April during our Category Close-Up: Product Showcase we examined the trends and news — as well as evolving product strategies — that are currently shaping the confection category. In this special bonus segment, you’ll hear from three more brands, all producing chocolate treats, about the market dynamics that are currently shaping the category.