Product Launch
Featured Product Launch Content
Campbell’s Taps Banza for First Gluten-Free Condensed Chicken Noodle Soup
The Campbell’s Company is expanding its reach in the growing gluten-free category through a new partnership with Banza, marking the first time it has launched a gluten-free version of its condensed chicken noodle soup.
Magic Spoon Extends into Oatmeal, Furthering Efforts to Build a Better Breakfast Aisle
Nostalgia-inspired better-for-you breakfast and snack products maker Magic Spoon is betting that the oatmeal category is ready for the same overhaul it brought to the cereal aisle several years ago.
![[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU](https://d2azl42aua8mom.cloudfront.net/wp-content/uploads/2026/05/28110626/Elavi-970-150x150.png)
[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU
Elavi is expanding nationwide at Whole Foods Market, less than a year after landing its high-protein, gluten-free, vegan brownies in select regions of the natural retailer.
Additional Content
Notable New Products: Toy Story Snack Puffs & Jalapeño-Infused Agave
In this week’s notable new products roundup, Lesser Evil goes to infinity and beyond through a new partnership with Toy Story, Sauz seeks to usher in a new generation of pasta sauce options and Second Nature launches a set of globally-inspired trail mix.
Kraft Heinz Taking Philadelphia Plant-Based Spreads Nationwide
Following a limited test, Kraft Heinz is starting the nationwide rollout of its first Philadelphia brand plant-based spread in Original, Strawberry and Chive & Onion varieties.
Notable New Products: IPA Mac & Cheese and Frozen Greek Yogurt Pints
In this week’s notable new products roundup, Goodles celebrates National IPA Day with a new flavor launch, One Stripe Chai Co. introduces its first coffee product and Confetti Snacks unveils new mandarin orange “chips.”
Notable New Products: Block Party Coffee & Everything Bagel Dip
In this week’s roundup of notable new products, Partners Coffee releases its first summer blend, Brightland teams up with A Dozen Cousins to launch a seasoning sauce designed for summer grilling and BelliWelli expands its lineup of gut-friendly snack bars.
Notable New Products: S’mores Protein Cereal & 1-Step Frappés
In this week’s notable new products roundup, Blender Bites launches its new 1-Step Frappé innovation, Rao’s announces a pop-up in Chicago showcasing five new SKUs and Three Wishes takes inspiration from a classic fireside treat to create its newest flavor.
Sweets & Snacks 2023: The Latest Innovations from ChocXO, Endangered Species, Joyride and More
The aisles of the Sweets & Snacks Expo 2023 were packed with a wide array of new innovations from both new and existing brands. With 16,000 expected attendees, 2023 marked the last year the show will be held in Chicago, instead rotating between Indianapolis and Las Vegas moving forward.
Notable New Products: Velveeta-infused White Chocolate Truffles & Moo Point Coffee
In this week’s notable new products roundup, Compartes teams up with Velveeta for a unique collaboration, Central Perk rolls out new FRIENDS-themed coffee blends and RXBAR grows its morning and mini offerings.
Hershey’s Eyes ‘New Snacking Occasions’ With Ocean Spray Product Partnership
Hershey’s expansion of its snacking business continues with today’s announcement of a new line of chocolate-dipped cranberry bites created in partnership with new Ocean Spray.
Moving into Meals, Omsom Takes a ‘Saucy’ Approach to Instant Noodles
Omsom is taking its unique branding approach to the quick-ready meal category with a 4-SKU line of Saucy Noodles, marking the brand’s first major line extension since the company hit the market in May 2020.
Notable New Products: HelloFresh Teams Up with Marvel, Siggi’s Kicks of Summer Early
In this week’s notable new products roundup, HelloFresh teams up with Marvel to create hero-inspired meal kits, Banza expands its mac & cheese offerings and Siggi’s celebrates summer early with the rerelease of its seasonal Guava flavor.