NOSH Live Summer 2017
Bill Weiland, founder and CEO of Presence Marketing, told attendees at this summer’s NOSH Live that companies need to think not only about what they add to their portfolios, but also how they talk about those products.
In a talk at NOSH Live in New York last month, Maura Mottolese, the CEO of Tate’s Bake Shop who joined the Long Island-based company in 2014, discussed how companies can best transform consumer awareness and momentum into rapid growth.
Andrew Whitman, managing partner at 2X Consumer Products Growth Partners, talked about the process of what he called – and trademarked as – “Brand Platformation,” and the benefits and challenges that come with creating that kind of broad product suite.
There is no such thing as an afternoon slump at NOSH Live. Presentations continued throughout the day on topics ranging from what’s trending in Whole Foods Market to scaling and selling your business. Here are a few highlights from the afternoon sessions at NOSH Live Summer 2017.
The event at the Metropolitan West in New York City was packed with presentations ranging from the keys to growing brands and relationships to the steps for rapid growth and the best branding for good-for-you products. The buzz of networking breaks was actionable advice, stories from market leaders and conversations with industry trailblazers — and that was all before lunch.