Marketing

Many showed off new-and-improved appearances during last month’s Summer Fancy Food Show in New York City. From package redesigns to complete rebrands, here are four companies that are touting new looks this summer.

Award-winning author and MomTalk Radio host Maria Bailey knows just how much moms can impact a brand’s success or failure. In honor of Mother’s Day, we asked Bailey the differences between the demographics of moms, why food brands and retailers should pay attention to each group’s purchasing habits, and how industry players can better reach and resonate with them in the future.

Earth Day is observed each year on April 22 to raise awareness about climate issues spanning from technology and energy to agriculture and food. But for some companies, one day a year isn’t enough. These seven brands — like others in the industry — exemplify what Earth Day is about the other 364, too.

In this video from Natural Products Expo West, Nardone explains the delicate process of creating a brand around a known quantity like PopCorners and the steps other companies should consider when re-thinking the limitations of their own branded products. He also discusses the progress of Our Little Rebellion overall.

This Saturday, some of food’s biggest names got in on the jokes, fooling consumers about everything from new services and dramatic name changes to “innovative” product launches and category jumps.

For the musicians, working with the San Francisco-based company is an opportunity to eat healthy on the road. For the food brands, it’s a way to market themselves and get endorsements from groups with a similar mission and larger audience reach. But for Founder Scott Manning, it’s more personal.