Investment
Dive into the latest stories, interviews, and discussions relating to investment, funding, and mergers and acquisitions throughout the natural food industry. Explore what the financial future looks like for natural food entrepreneurs in terms of capital availability, deal terms, lending, and the strategic marketplace in order to help shape your planning strategy for the short and medium term.
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Featured Investment Content
Forward Consumer Partners Closes $500M Fund
The Connecticut-based firm said its Fund II, launched in December 2025, will continue to focus on majority equity investments in the range of $25 to $250 million.
[Exclusive] Stellar Snacks Locks In Minority Investment From Main Post Partners
Better-for-you pretzel maker Stellar Snacks has secured a strategic minority growth investment from private equity firm Main Post Partners.
After Reformulation Struggles, Yough Breaks Through with Major Retail Wins
Greek yogurt-based frozen pizza maker Yough was nearing an almost deadly inflection point, until Target stepped in. Over the past six months co-founder and CEO Micheal Rolland went from questioning whether to continue, to buckling down the business and scaling up from 50 to a few thousand doors nationwide.
Additional Content
With 1908, Savage Tries to Clean Up in Food
While Steve Savage has been bringing environmentally friendly brands to the table for decades, it wasn’t until recently that they were the kind you could eat. The former CEO and founder of Eco-Products, Savage recently focused his attention on consumer products, backing better-for you brands under the corporate name 1908 Brands. But cleaning up in the food aisle has been more arduous than Savage expected, and as a result, 1908 has decided to take some time to digest.
NurturMe to Bring ‘Tummy Friendly’ Beyond Baby
The company announced Wednesday that it had received $2 million from previous investor Advantage Capital Agribusiness Partners, which will be used to help the brand move beyond the baby aisle with other “tummy friendly,” shelf-stable products that can appeal to older children.
CircleUp Discusses Expanded Capital Offerings
Investment platform CircleUp has new offerings designed to service specific institutional clients and entrepreneurs who want more privacy around their capital raise. The new offering has gradually rolled out over the past year.
KEEN Invests in Better-For-You; Expands Portfolio
KEEN Growth Capital told NOSH the firm has obtained a “significant” partnership interest in both O’Dang Hummus and The Jersey Tomato Co. The fund, led by managing partners Jonathan Smiga and serial entrepreneur Jerry Bello, is a group that invests in early-stage entrepreneurs. KEEN did not disclose financial terms for either deal.
Toosum Raises Its Bar with KUTOA Acquisition
Toosum Healthy Foods announced last week its acquisition of KUTOA, a non-GMO, vegan nutrition bar company. Terms of the deal were not disclosed. Toosum founder Peter Guyer told NOSH that Grassia will remain “very involved” with the business and will have minority ownership. Currently Garcia is focused on helping the two brands come together and continuing to build customer relationships with new and existing retailers.
Tastemaker Capital Launches with Biena Investment
Capital can come in many forms. At some stages, cold hard cash has its role, but some, entrepreneurs are looking to investors who can also bring social capital and strategic advice to their companies. Darren Rovell, a sports business reporter at ESPN, sought to meet that need when he brought together a group of 25 high net worth investors and family offices to make up his new investment group, Tastemaker Capital Partners.
Fishpeople CEO Talks $12M Raise, Seafood’s ‘First Generation Transformation’
Asking the average consumer how their fish gets into stores likely results in blank stares– and that’s only one of the issues facing the seafood industry. Many seafood companies are working to revamp the category’s product offerings to better reel in consumers. But Fishpeople CEO Ken Plasse said he thinks his seafood-focused CPG brand and supplier may be able to provide some extra bait with the company’s Tuesday announcement of a $12M round of funding.
ECRM Acquires RangeMe to Better Buying On and Offline
Tuesday morning, ECRM announced the acquisition of tech company RangeMe, a software that allows buyers to discover new CPG products based on specific criteria.
NOSH Voices: Why Small Deals Are a Big Deal
In this NOSH Voices column, Jake Calaba, the Head of Institutional Business at CircleUp, examines recent M&A trends and asks the question, “What’s happening in consumer markets for investors and businesses?”
Nona Lim Soups Up Ready-To-Sip Line with $3M Raise
Asian-inspired food brand Nona Lim announced Monday the closing of a $3 million round of funding. Led by Harbinger Ventures, the round also included Echo Capital Group, Navama & Kouffman LCC, CircleUp and Cambridge Companies SPG as investors
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