Investment
Dive into the latest stories, interviews, and discussions relating to investment, funding, and mergers and acquisitions throughout the natural food industry. Explore what the financial future looks like for natural food entrepreneurs in terms of capital availability, deal terms, lending, and the strategic marketplace in order to help shape your planning strategy for the short and medium term.
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Featured Investment Content
Forward Consumer Partners Closes $500M Fund
The Connecticut-based firm said its Fund II, launched in December 2025, will continue to focus on majority equity investments in the range of $25 to $250 million.
![[Exclusive] Stellar Snacks Locks In Minority Investment From Main Post Partners](https://d2azl42aua8mom.cloudfront.net/wp-content/uploads/2026/03/24095854/2026-03-24-square-1080x1080-1-150x150.png)
[Exclusive] Stellar Snacks Locks In Minority Investment From Main Post Partners
Better-for-you pretzel maker Stellar Snacks has secured a strategic minority growth investment from private equity firm Main Post Partners.
After Reformulation Struggles, Yough Breaks Through with Major Retail Wins
Greek yogurt-based frozen pizza maker Yough was nearing an almost deadly inflection point, until Target stepped in. Over the past six months co-founder and CEO Micheal Rolland went from questioning whether to continue, to buckling down the business and scaling up from 50 to a few thousand doors nationwide.
Additional Content
Struggling CPG Lender Ampla Up For Sale; Brands Face Credit Concerns
An important source of working capital for early stage food and beverage entrepreneurs is in turmoil as fintech consumer brand lender Ampla and its investors have spent the last several weeks fighting off collapse.
Post-Foxtrot, Early Stage Brands Feel They’ve Lost A Bridge to Growth
When Outfox Hospitality abruptly shuttered its doors earlier this week, it left a lot of CPG brands caught in the fray, including many emerging brands and new product concepts. Many of them feel as if the industry has lost a major stepping stone account.
Wilde Protein Chips Pumps Up With Muscular Investment
Wilde Protein Chips announced today it had secured over $20 million in a round that will go towards supporting the brand’s growth trajectory with existing distribution partners.
Kroger/Albertsons: 166 Stores and Support Assets Added To Updated Divestiture Plan With C&S
Two months after the Federal Trade Commission (FTC) completed a review of Kroger and Albertsons’ proposed supermarket mega-merger and filed a lawsuit to block the deal, the grocery chains have added more store locations and assets to an updated version of their definitive divestiture agreement with C&S Wholesalers.
CPG Week: Water That’s Not Beer And PE Firm Buys Cracker Company
On this episode of CPG Week, the team discuss developments in a spicy trademark dispute, water thats Not Beer and the first acquisition for a new PE firm.
Cracker Maker Firehook Bakery Bought By PE Fund Forward Consumer Partners
Newly launched CPG Private Equity firm Forward Consumer Partners has made its first acquisition, taking a majority stake in Virginia based artisanal cracker maker and baking company Firehook Bakery.
AWAKE Secures CAD $5M Investment and Ramps Up Distribution, Seeking to ‘Lead the Evolution of Chocolate 3.0’
On the heels of significant distribution gains in both the U.S. and Canada, caffeinated chocolate brand AWAKE has closed a CAD$5 million (approximately $3.6 million USD) follow-on funding round from Btomorrow Ventures.
Report: Funding Climbs in Q1, But Flows to Fewer Brands
Venture investment in food and beverage brands is at its highest point in two years, according to the latest Q1 2024 report from research group FABID. But that doesn’t mean the market isn’t still tight, as well.
Hain Celestial Sells Thinsters Brand to Icee Owner J&J Snack Foods
The Hain Celestial Group has sold cookie brand Thinsters to Icee and Dippin’ Dots owner J&J Snack Foods in an all-cash transaction. Terms of the deal were not disclosed.
Barilla-Owned Pasta Company Tolerant Foods Closes Up Shop
Tolerant Foods, the maker of organic legume-based pasta products, announced Thursday in an Instagram post that it has closed its doors and will begin winding down the brand.