Innovation
Featured Innovation Content
Seeding Its Future: Smackin’ Fuels Growth With Vertical Integration
Sunflower seed snack brand Smackin’ has prioritized flavor innovation and manufacturing control to position for long-term growth.
Self-Manufacturing, Shelf-Stable Snacks Drive JonnyPops’ Expansion
JonnyPops has launched a freeze-dried innovation as it uses its manufacturing capabilities to scale further in conventional grocery.
From MrBeast to Biltong: Meat Snacks Flex New Muscles at NACS
Legacy meat snack brands showcased simple formulations, grass-fed beef options and premium-positioned products at NACS last week.
Additional Content
From Liquid Death to Sour Stamina: Science Inc. Launches Final Boss Sour
CPG investment and brand development firm Science Inc. – the initial investor behind runaway beverage hit Liquid Death – is asking consumers to pucker up for its latest in-house product: a new brand of gaming-themed snacks called Final Boss Sour.
Challenge Accepted: Brazi Bites Launches TikTok Inspired Waffles
Having found room to create a burgeoning platform brand within the frozen food set, Brazi Bites now has its sights set on breakfast. .
Slow Rise: Why A Steady Pace is Pinsa Love’s First Priority
The frozen pizza set is about to welcome a new style of premium pies. Pinsa Love is heading to the frozen aisle of 120 Giant stores this month after quietly scaling in the Washington D.C-area over the past two years.
Next Level: G Fuel Brings BFY to Gaming Snacks With Protein Puffs Launch
G Fuel has long focused on selling better-for-you alternatives to mainstream energy drinks through its gamer-centric branding. Now, the company is looking to trade on its authentic reputation in the gaming community by applying that same focus to snacks with its first food product: G Fuel Protein Puffs.
Banza Goes After Breakfast, Launches Waffles
In its ongoing quest to elevate the humble chickpea, Banza is looking to a new meal: breakfast. The company is adding frozen waffles to its roster of fiber-rich foods.
Alpha Foods Sells To LiveKindly With “Completely Renovated” Products
Ahead of the relaunch of a “completely renovated” plant-based product portfolio, Alpha Foods announced today it has been acquired by LIVEKINDLY Collection (LKC).
Influencer Innovation: Frozen Meal Brand Counter Tests Creator Driven Model
Frozen food company Counter is building its brand around macro-friendly meals by tapping into the community of content creators who follow the trend for both recipe development and investment.
Kraft Heinz Taking Philadelphia Plant-Based Spreads Nationwide
Following a limited test, Kraft Heinz is starting the nationwide rollout of its first Philadelphia brand plant-based spread in Original, Strawberry and Chive & Onion varieties.
NOSH Podcast: Could Chicagoland CPG Bring New Industry Opportunities
On this week’s NOSH Podcast, reporter Lukas Southard took a trip out to the World Business Chicago/Chicago Venture Summit earlier in the summer to talk with Midwest-based brands and investors about the advantages and challenges of being located in the middle of the country.
Tastes Like Chicken: UPSIDE Foods Makes Commercial Debut
Ten days after receiving full USDA approval to produce and sell cell-cultured poultry, UPSIDE Foods served its first cell-grown chicken to five contest winners this past weekend at a private event in San Francisco.