Innovation

Hippeas unveiled the most dramatic packaging redesign, which communicates the brand’s attributes to consumers more efficiently.

Packaged food conglomerates detailed innovation plans for the coming year during the Consumer Analyst Group of New York conference last week, and many of the new products previewed tap into today’s leading trends.

Row 7 Seed Company is taking its disruptive approach in produce to the canned vegetable aisle with Row 7 Tinned Vegetables, a new line of shelf-stable, seasoned offerings in innovative packaging.

Food tech company Lasso has unveiled its first two products since its rebrand and focus on high-protein snacks using its SpinTech process.

This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss the latest development in Kraft Heinz’s breakup plans, new funding and partnership for Patrick Mahomes-backed Throne Sport Coffee, a protein bar developed for mixed martial arts athletes, and what’s next for Lance Collins’ Accelerator Active Energy.

Purely Elizabeth launched Purely Glow Salted Vanilla Pistachio Granola, a limited-edition granola enhanced with collagen peptides and biotin. The item was inspired by beauty routines and TikTok trends.

Guillermo’s – the fresh salsa startup launched by late-night television personality Guillermo Rodriguez – appears to be yet another celebrity-backed packaged food brand. The founding team of industry innovators behind the venture insists that it’s not.

This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery dig into the public relations crisis surrounding brands linked to prominent investor and advisor Peter Attia following recent revelations of his relationship with convicted sex offender Jeffrey Epstein. The duo also discusses the acquisition of Japanese-style barbecue sauce brand Bachan’s, Hain Celestial’s decision to divest its snack brands, and big moves by mushroom beverage makers.

Evergreen’s brand refresh two years ago was an inflection point that has led to a series of investment rounds.

Lucky Energy is launching gummies as it platforms the brand into new use occasions, formats and value propositions.