Innovation
Featured Innovation Content
After Miyoko’s Meltdown, Nuts For Cheese Sees Fresh Opportunity in Premium Plant-Based Set
A turbulent year for plant-based cheese is opening unexpected doors for the category’s next wave of potential winners. As legacy players stumble and retailers lose confidence in the category, Nuts For Cheese aims to fill a hole for premium, artisanal brands that can deliver on taste, ingredients and trust with retailers and shoppers alike.
Man Cereal Aims To Be The Liquid Death Of Breakfast
Creatine-laced Man Cereal is positioning itself as the irreverent, unapologetic option among other better-for-you, next-gen breakfast brands.
Seeding Its Future: Smackin’ Fuels Growth With Vertical Integration
Sunflower seed snack brand Smackin’ has prioritized flavor innovation and manufacturing control to position for long-term growth.
Additional Content
‘Not Diet Burgers’: Blended Meat Evolves As A Middle Path
Blended meat has struggled to establish a foothold in retail but is seeing foodservice as a path forward as the category sharpens its toward health claims.
Expo West: Trending Flavors, Indian Cuisine and Clean Convenient Meals
The Nosh team’s latest recap of Natural Products Expo West touches on trending flavors, cuisines and product formats. Also, Upton’s Naturals debuts a new look, more brands transition away from seed oils, and international private labelers launch branded consumer goods for the U.S. market.
Expo West: High-Protein Breakfasts and Brand Refreshes
The Natural Products Expo West show floor was buzzing on day one with new products, refreshed brand identities and stories about shifting category focuses. Here’s a look at the Nosh team’s thoughts, observations and analysis from the first day of the natural products Super Bowl.
Expo West: Harken Secures Cash, Rustic Bakery Adds Cookies & Bubbies Goes Green
The hallowed halls of Natural Products Expo West 2025 all officially open today in Anaheim, Calif. Our coverage of the event kicks off with the latest from Harken Sweets, Rustic Bakery, Seattle Chocolate, Bubbies Ice Cream and RedBud Brands.
Kevin’s Natural Foods Founders Start Anew With Wild Fox Foods
Launching at Expo West this week is Wild Fox Foods, a new seed oil-free snack brand from the founders of Kevin’s Natural Foods.
A Bite With … Graza CEO Andrew Benin
The latest launch from specialty olive oil brand Graza is a single-origin, high-heat cooking oil that co-founder and CEO Andrew Benin described as a “game-changer.” The new varietal debuts this week at Whole Foods Market stores nationwide in spray bottle and squeeze bottle formats. A two-liter jug will be available online in the coming weeks.
David Adds More Artificial Ingredients, But Will Consumers Care?
Less than six months since its debut, the gold-wrapped, high-protein David bar is rolling out a new recipe featuring artificial sweeteners and flavors. The brand’s co-founders, Peter Rahal and Zach Ranen, claim the new formula improves the taste, texture and shelf life and cited studies showing the safety of ingredients now used in the bars.
Sweet Deal: Oobli Partners With Ingredion, Adds Investment
Food technology company Oobli has aligned with ingredient supplier Ingredion in a deal that will help scale its operations and client base and support new product development.
Starday Foods’ AI-Approach To Becoming The ‘Next Great Food Conglomerate’
Starday Foods uses a proprietary artificial intelligence platform to find where there is pent-up demand in packaged food and quickly launch new products to meet emerging trends.
Inside Rotten’s BFY Take on Nerds Gummy Clusters
After making a name for itself with lower-sugar gummy worms and ‘90s gross-out culture-inspired branding over the past 15 months, Rotten is expanding its portfolio with the launch of Gummy Cruncheez, a better-for-you take on the wildly popular (and successful) Nerds Gummy Clusters. The new innovation, a gummy ring covered in tart candy pieces, is… Read more »