Innovation
Featured Innovation Content
Man Cereal Aims To Be The Liquid Death Of Breakfast
Creatine-laced Man Cereal is positioning itself as the irreverent, unapologetic option among other better-for-you, next-gen breakfast brands.
Seeding Its Future: Smackin’ Fuels Growth With Vertical Integration
Sunflower seed snack brand Smackin’ has prioritized flavor innovation and manufacturing control to position for long-term growth.
Self-Manufacturing, Shelf-Stable Snacks Drive JonnyPops’ Expansion
JonnyPops has launched a freeze-dried innovation as it uses its manufacturing capabilities to scale further in conventional grocery.
Additional Content
‘Visibility Plus Credibility’: Khloé Kardashian on Building a Celebrity Brand That Actually Sells
At Nosh Live 2025, Khloud Foods CEO Jeff Rubenstein joined founder Khloé Kardashian to discuss the upsides and pitfalls of celebrity-led brands, the rationale behind protein-forward popcorn for GLP-1 users, and early signals of a sizable innovation roadmap.
With Believer Meats Shuttered, Cell-Cultured Protein Faces Inflection Point
As Believer Meats abruptly shuts down just one month after completing its production facility, the cell-cultured meat category faces an uncertain path forward.
Founders Reveal the Risks Behind Breakout Growth at Nosh Live 2025
During a panel discussion at Nosh Live earlier this month, Hailey Swartz of Actual Veggies, Laurel Orley of Daily Crunch, and Eugene Kang of Archer explored how breakout brands identify inflection points, take calculated risks and scale with purpose.
CPG Week Podcast: Miyoko’s Deal Meltdown And A Tale of Two IPOs
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss the bidding war drama surrounding the recently liquidated plant-based cheese brand Miyoko’s Creamery. The podcasters also chat about cold-press juice maker Suja Life’s plans for a public market exit and Once Upon A Farm’s delayed public offering. Finally, the hosts look at a merger in the mocktail segment.
Reviews: Casa Arte Sano, Gotham Greens, Dirty Gut
The Nosh team samples Casa Arte Sano Nopalli cactus-based tortilla chips, Gotham Greens’ refrigerated plant-based dips, and Dirty Gut functional chocolates.
Can Creatine Be The Next Big Functional Ingredient?
Creatine is quickly becoming the next big functional ingredient thanks to innovation in micro-encapsulation technology.
Reviews: RIND Granola Squares, Lentiful Thanksgiving Feast, Better Sour Tart Cherry
In this reviews roundup, we taste the latest from RIND, Lentiful and Better Sour, evaluating the taste, texture, positioning and more of each product.
CPG Week Podcast: High Hopes For Hemp Beverages. Plus, TreeHouse Foods’ Lofty Exit
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard chat about the acquisition of TreeHouse Foods, the regulatory outlook for hemp beverages, a new verification standard for non-ultraprocessed foods, and Lucky Energy’s latest funding round.
Manna Tree Takes Minority Stake In Gummy Brand Plant People
PE firm Manna Tree has taken a “significant minority position” in wellness brand Plant People as competition enlarges in the gummy set.
Mid-Day Squares to Triple Production Capacity, Preps Non-Chocolate Innovation
With its U.S. expansion in motion, Canadian confections manufacturer Mid-Day Squares is planning to triple the output capacity of its Montreal production facility over the next year.