Natural Products Consulting Announces Sales Management Seminar and Networking Event in Boston

ANDOVER, Mass.— The Natural Products Consulting Institute is offering their popular seminar and networking event titled: Becoming a More Effective Sales Manager in the Natural and Specialty Channels. These are ideal for entrepreneurs, new hires, experienced veterans new to the channels, and others looking for a refresher course with great networking and problem solving. They are also great for customer service, marketing and financial staff who could benefit from a greater understanding of the sales process and trade spending.

These full day workshops cover all aspects of an effective sales management including budgeting and planning, pricing and margins, distributor and retailer programs, working effectively with brokers, trade spending management, deductions, effective sales calls and using syndicated data.  This year we are including sections on UNFI Next, UNFI, Costco, eCommerce, Price Increase and Case Pack changes, Navigating Whole Foods, Chain Drug, “Going Deep in NYC” and a special guest speaker from INFRA, the Independent Natural Food Retailer Association.)

There will also be ample time to address individual company issues and challenges by the presenters and peers in the room. It is also an outstanding networking event. Presentations and participant contact info will be provided to all attendees.

The seminar will be led by Bob Burke and John Maggiore. Bob Burke is co-author of The Natural Products Field Manual, and The Sales Manager’s Handbook. Bob is a consultant in the natural and specialty products industry and former VP of Sales and Corporate Development at Stonyfield Farm. John Maggiore is the former Category Manager of Natural Foods at Stop & Shop and will be speaking on selling to supermarkets and succeeding in the mainstream grocery channel. Special guest speakers include Danelle Rydel of INFRA, Tim Sperry, former Grocery Director for Whole Foods, North Atlantic Division, Tim will speak on succeeding at Whole Foods. Additional speakers include John Raiche from UNFI, Kayla Davis, UNFI Next, Alice Mintz from SPINS, Betsy McGinn on eCommerce, Rob Leichman on “Going Deep in NY”. James Curley on implementing case-pack changes and price increases, and Ed Rowland on succeeding in the Chain Drug Channel.

Valued sponsors of the event are: Fairfield Partners, FDM Sales, FMI Emerge, Force Brands, JOH, Marlo Marketing, Nutter McClennen Fish LLP, The Opal Group, RJW Logistics Group, Rodeo Ventures, Whipstitch Capital, Whole Brain Consulting, and Whole Planet Jobs,

The seminars will be held on December 10 and 11, 2019 at Nutter, McClennen & Fish LLP in Boston, MA. Day 1 is $699, Day 2 is $899, register by November 27, 2019 and save $100 on each. Register for both days by November 27th for $1,099, a savings of almost $500. Additional discounts are available for additional people from the same company. Special rate available to companies wishing to send 4 or more people to the seminars. 

For more information, please visit:   and click on “Sales Seminar” to see the registration form. You are also welcome to call 978-886-1052 or email:

The Natural Products Consulting Institute was founded in 1998 to provide consulting services, industry resource guides and educational programs for companies bringing natural, organic and specialty products to market. We develop effective sales and marketing plans, assist with budgeting and planning, pricing and programs, building distribution, appointing broker networks, building organizations, assisting with financing and helping to execute strategies for growth.

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