Big Spoon Roasters and Burlap & Barrel Debut Limited Run Hatch Hot Honey Peanut Butter

Big Spoon Roasters and Burlap & Barrel Debut Limited Run Hatch Hot Honey Peanut Butter, Launching in Central Market August 2026

The bold, limited-edition peanut butter celebrates the unmistakable flavor of New Mexico Hatch chiles for Central Market’s Hatch Chile Festival taking place across all Central Market grocery stores throughout Texas this August. 

Hillsborough, NC — August 1, 2026 — Big Spoon Roasters, the Hillsborough-based craft nut butter and snack bar company known for its creative, small-batch, and innovative recipes, is excited to announce a collaboration with single-origin spice company Burlap & Barrel: Hatch Hot Honey Peanut Butter. Available for a limited time beginning August 1, the nut butter will debut at Central Market's legendary Hatch Chile Festival, returning to stores across Texas throughout August and available online at bigspoonroasters.com.

Big Spoon’s Hatch Hot Honey Peanut Butter brings together thoughtfully sourced ingredients and bold, balanced flavor. At its core is a coarsely ground base of freshly roasted High-Oleic Runner peanuts, blended with raw organic honey for natural sweetness before layering in Burlap & Barrel's single-origin New Mexico Hatch Green Chile Powder, a measured kick of habanero, and a touch of Jacobsen Sea Salt. The result is a richly textured peanut butter with vibrant chile flavor, balanced sweetness, and a slow-building heat that keeps you coming back for more. Like all of Big Spoon’s products, Hatch Hot Honey Peanut Butter is free from palm oil, refined sugar, gluten, and soy.

"This collaboration is a celebration of the incredible ingredients and producers we admire," said Mark Overbay, co-founder of Big Spoon. "Partnering with Burlap & Barrel allowed us to showcase the unmistakable character of Hatch chiles in a way that's approachable, craveable, and worthy of the excitement surrounding Central Market's annual Hatch Chile Festival."

“Big Spoon is a team favorite here at Burlap & Barrel (and my kids eat it by the spoonful at home), so we're thrilled to be collaborating again,” said co-founder Ethan Frisch. “The Hatch Hot Honey highlights the sweet & savory heat of our iconic Hatch chilis, perfect on toast or in a sandwich!"

Known for pioneering direct trade relationships with spice farmers around the world, Burlap & Barrel shares Big Spoon’s commitment to transparency, quality, and supporting more equitable food systems. As Certified B Corporations, both brands are united by a shared mission to use business as a force for good, prioritizing responsible sourcing, people, and the planet alongside exceptional flavor.

Available while supplies last, the limited-edition release is available on Big Spoon and Burlap & Barrel’s respective websites, as well as Central Market locations. For more information, visit bigspoonroasters.com, burlapandbarrel.com, or follow along on social media, @bigspoonroasters and @burlapandbarrel. 

About Big Spoon Roasters:

Big Spoon Roasters is a small-batch food company handcrafting innovative, wholesome nut butters and bars with thoughtfully sourced ingredients in Hillsborough, North Carolina. Since 2011, the proudly independent business has been committed to building a healthier relationship with the planet through food. Each batch is crafted to order using the highest quality ingredients, sourced from ethical, regenerative farmers and producers who share its commitment to quality, sustainability, and transparency. Big Spoon Roasters products are available online and at select grocery and boutique retailers nationwide. For more information, please visit bigspoonroasters.com or find Big Spoon on Instagram @bigspoonroasters.

About Burlap & Barrel:

Founded in 2016, Burlap & Barrel is a single origin spice company and social enterprise that works directly with expert spice farmers in more than 25 countries to source unique, beautiful spices for home cooks and professional chefs. Burlap & Barrel's spices taste fresher and more flavorful because they come directly from small farms with a better-than-fair-trade sourcing model that establishes new supply chains to help improve the livelihoods of smallholder farmers. The lineup includes both exceptional versions of familiar spices like bestsellers Royal Cinnamon and Zanzibar Black Peppercorns, as well as rare botanicals like Amazonian Pompona Vanilla and Wild Timur Pepper from the Himalayas. For more information, please visit burlapandbarrel.com.