Growing Demand Drives Accelerated Retail Expansion for Hoboken Farms Marinara Sauces

GROWING DEMAND DRIVES ACCELERATED RETAIL EXPANSION FOR HOBOKEN FARMS MARINARA SAUCES

Award-winning NJ-Born Brand Posts 94% Unit Growth as it Lands on Shelves at Major Regional Grocers

Hoboken, NJ — June 23, 2026 — Ahead of the Summer Fancy Food Show, Hoboken Farms®, the New Jersey-born pasta sauce brand known for its farm market roots and uncompromising clean-label standards, announced a major expansion of its retail footprint. Named a top sauce by The New York Times Wirecutter and Best New Pasta Sauce in Allrecipes Golden Cart Awards, the brand just added distribution at Stop & Shop, Hannaford Supermarkets, The Giant Company, Harris Teeter, and Big Y, adding more than 900 doors this month alone.

This distribution surge arrives on the heels of extraordinary momentum and attests to the trust best-in-class retailers are placing in Hoboken Farms. Across total U.S. grocery, Hoboken Farms is seeing +82.7% dollar growth year-over-year, +94.4% unit growth, a +75% increase in stores selling, and +83% growth in distribution—clear signals that consumers are actively seeking out the brand and that retail partners are responding in kind.

“For years, shoppers discovered Hoboken Farms one jar at a time at farm markets across New Jersey,” said Brad Finkel, founder and CEO of Hoboken Farms. “Today, we're seeing that same enthusiasm on a national scale. As demand for our sauces continues to grow, we're honored to expand into some of the most respected grocery banners in New Jersey, where it all began, and across the Northeast.”

Hoboken Farms landed on the right recipe for sauce success in today’s market, redefining the $3.9 billion U.S. pasta sauce category through its commitment to simple ingredients, exceptional flavor, and full label transparency. The brand’s lineup, including Marinara, Basil Marinara, Low Sodium Marinara, Vodka Sauce, and Butter & Calabrian Chili, is distinguished by artistic nostalgic packaging, up to six third-party certifications (including Keto, Kosher, Gluten-Free, Non-GMO, Vegan, and Low Sodium), and the distinction of being the first pasta sauce brand in America to earn Seed Oil-Free Certification.

This latest expansion builds on significant distribution gains the brand has achieved over the past year. Hoboken Farms previously announced new shelf placement at D’Agostino, Gristedes, and Rouses, as well as Midwest entries including Acme Fresh Market and Tony’s Finer Foods. Find Hoboken Farms sauce at Central Market, Giant Food, Jewel, Kings, Kowalski’s, Pavilions, ShopRite, Stew Leonard’s, The Fresh Market, The Turnip Truck, Wegmans, Whole Foods, and online at Amazon.com and HobokenFarms.com—with an MSRP of $8.99–$10.99.

About Hoboken Farms

Since 1992, Hoboken Farms has participated in up to 800 local farm markets per year, where its standout pasta sauce quickly earned cult status. In 2023, the emerging brand became the only one in its category to successfully transition from farm stand to supermarket shelf. The first pasta sauce to feature Seed Oil-Free Certification, Hoboken Farms products carry up to six third-party certifications and have been recognized as a top sauce by The New York Times Wirecutter and an Allrecipes Golden Card Awards winner. Independently operated and available at retailers nationwide and on Amazon, the company remains committed to transparency, integrity, and the same community spirit that started it all.

Fancy Food Show: Hoboken Farms Booth #:5344

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