Heading to Expo West Anaheim? Don't Miss These Three New Exhibitors Trending Big in the Natural Products Food Category

Heading to  EXPO WEST in Anaheim Today or Tomorrow (MARCH 5-6)?

If so, you wont want to miss these THREE new companies, with new products trending big in the natural foods category:

·       Gluten Free,

·       Shelf stable foods,

·       High protein foods.

·       Vegan/Vegetarian

·       Plant Based

We are setting up press appointments and offering samples and photos. You can also stop by without an appointment too.

Can't attend? We are happy to send samples. 

Pls see the information below and let us know of your interest. 

TYSVM, Vicki, VICKIGJPR,  973-519-8926.

1.     FROM AMMAN TO ANAHEIM: MEZETE DEBUTS AUTHENTIC, PREMIUM MIDDLE EASTERN FOODS AT EXPO WEST 2026     

Visit Mezete at Booth N1630 | March 4–6

Back for its second year at Expo West, Mezete brings authentic Middle Eastern food to consumers around the world and has grown quickly – reaching 50 countries in just a few years, and now coming to the USA.    

 

People (and media) are taking note…   Mezete won “Best New Vegan Product" from   VegNews last year, was featured as a trending global flavor in Forbes, and won a SIAL Shanghai Innovation Award for their "ToGo” snacking range.    Based in Amman, Jordan, Mezete offers a full range of authentic Middle Eastern foods – All clean-label, ready-to-eat and made with no preservatives and no added oils.  

From classic dips such as Hummus and Baba Ghanouj to fragrant Lentil Soup and spicy Shatta Sauce, Mezete is bring true Middle Eastern flavors to the world all in convenient – ready to eat – 18- Month Shelf Stable formats.    

Visit Mezete at Expo West and savor authentic Middle Eastern cuisine straight from Amman, brought to life by acclaimed Chef Rob Kettring. At the booth, Chef Kettring will be crafting irresistible, chef-driven dishes that showcase Mezete’s premium ingredients and bold flavors.  Mezete is also proud to serve the foodservice channel with the same authentic, high-quality offerings.

For Press appointments:

Contact: Vicki Jakubovic, VICKIGJPR, 973-519-8926,

Booth Contact: Bruce Hinson |  | +1 214-998-1404

  

2.   Subject: ?? Meet MIGHTYLICIOUS at Expo West! Gluten-Free… but You’d Never Know It -Booth N2336 (Anaheim, CA. MAR 4-6)

 

What if we told you the best cookie you’ll taste at Expo West is gluten-free—and you won’t believe it until you take a bite?

Meet MIGHTYLICIOUS Gluten Free, the award-winning, woman-owned brand proving once and for all that gluten-free can be downright delicious. From crave-worthy cookies to baking flours and brownie mixes, MIGHTYLICIOUS delivers rich flavor and irresistible texture—no compromise, no “this-is-good-for-GF” asterisks required.

Founded by Carolyn Haeler after her own celiac diagnosis, MIGHTYLICIOUS was born from a simple mission: make gluten-free food that everyone actually wants to eat. The result? National awards, raving fans, and cookies so good people routinely ask, “Wait… are you sure these are gluten-free?”

At Natural Products Expo West, you’re invited to meet Carolyn in person and taste why MIGHTYLICIOUS is winning over gluten-free and gluten-loving consumers alike.

Why stop by?

?? Award-winning cookies with unbelievable taste & texture ?? Vegan & vegetarian varieties available ? Clean ingredients, non-GMO, kosher ?? Baking flours & mixes that actually work ????? A passionate female founder making gluten-free joyful again

Where: Expo West 2026, Anaheim California Booth: N2336 | North Hall When: March 4–6, 2026

If you’re covering better-for-you indulgence, gluten-free innovation, or women-owned brands, this is a must-taste stop. Press appointments, samples, and founder interviews are available—or just swing by for a cookie and see for yourself.

Booth Contact: Carolyn Haeler

3.  Subject: FUEL10K, UK’s fastest growing granola brand —First Stop: Expo West, Anaheim, Calif. (MARCH 4-6, 2026)  Booth 1583

This March at Natural Products Expo West, one of the UK's largest food producers - Premier Foods - will showcase their great-tasting FUEL10K Granola for the first time in the U.S. - a brand that sets itself apart from US offerings – and is already reshaping the breakfast category overseas.

FUEL10K Granola is designed to be delicious, positive nutrition, delivering ~10g of protein per serving, a source of fiber, is low in sodium, and, most importantly, still leads with taste - one reason FUEL10K Chocolate Chunks is the #1 selling granola SKU in the UK.

For the US market, FUEL10K seems like the perfect fit. In fact, the new 2025-2030 U.S. Dietary Guidelines feature an "upside-down" pyramid that places protein at the top, with a significant push for more protein.

Designed for younger, active consumers who are skipping breakfast or dissatisfied with current options, FUEL10K combines crunchy oven-toasted oats with real chocolate, fruit, and seeds— feel-good fuel for your busy mornings without sacrificing nutrition or flavor.

Premier Foods will showcase FUEL10K to the US market at Expo West, Booth 1583 (March 4–6, Anaheim). Many of Premier Foods’ other well-loved brands are already available in US markets including Harris Tweeter, Food Lion and Walmart.

Executive interviews, product walk-throughs, and data on U.S. consumer demand are available.

If you’re covering better-for-you breakfast, protein trends, or international brands entering the U.S. market, this is one to watch. Please contact us for press appointments, or feel free to stop by the booth at your convenience for additional information.

Booth Contact:   SJ Conrad, General Manager North America 

US +1 224-446-0772

 

For additional information, press appointments and samples please contact Vicki Jakubovic, VICKIGJPR,  973-519-8926