Butter, Spice, Everything Nice: Hoboken Farms Brings Butter & Calabrian Chili Marinara to Market

Hoboken, NJ — December 9, 2025 — Hoboken Farms®, the cult-favorite pasta sauce hailed as a "Top Pick" by the New York Times Wirecutter, is turning up the heat in the marinara aisle with the launch of its latest flavor: Butter & Calabrian Chili. This rich, velvety sauce blends sweet tomatoes, golden butter, caramelized onions, and warm Calabrian chili for a flavor that's on time for today's comfort-and-heat food trend.

"We could barely wait to bring this new flavor to market, it's our latest love letter to comfort food," said Brad Finkel, CEO and founder of Hoboken Farms. "Butter & Calabrian Chili Marinara combines clean indulgence with a rich, creamy and craveable heat. It's the kind of flavor that makes you slow down and smile, serving up the same joy we love seeing from fans at farm stands each season."

As the $3.9 billion U.S. pasta sauce category continues to grow, Hoboken Farms remains the brand with soul, a company built on simple ingredients, award-winning design, and a story spurred by its farm market roots. Butter & Calabrian Chili is made with real butter and olive oil and, like all Hoboken Farms sauces, is Seed Oil Free Certified, Gluten-Free, and Keto & Kosher Certified.

"We've proven that real ingredients and real stories sell," added Chuck Stamaris, President of Hoboken Farms. "Butter & Calabrian Chili delivers a spicy, indulgent flavor that has the power to transport. If you want to make something truly unique and innovative to the category, start with the ingredient panel. Butter is our second ingredient – there is a lot of it. And it tastes great because of that! This sauce is a way to treat yourself nice for a night."

According to Google Trends, searches for Calabrian chili have soared more than tenfold since 2020 and inclusion on U.S. Menus has surged nearly triple digits in the past four years*. Consumers are increasingly seeking soothing, indulgent flavors with an added spicy kick.

Perfect tossed with pasta, served with roasted vegetables, for delicious "drunken pizza" or a comforting swap for any hot sauce, Butter & Calabrian Chili delivers an elevated homemade depth of flavor and feel with a gentle kick of Calabrian chili.

Hoboken Farms sauces are available in stores nationwide, including Whole Foods, Wegmans, Stew Leonard's, The Fresh Market, ShopRite, Kings, Key Food, Acme, and Weis Markets, with an MSRP between $8.99 - $10.99. Most recently, Hoboken Farms added the coveted Seed Oil Free Certified Seal® to its clean label. The item is available now at the link below and Amazon.

About Hoboken Farms

Hoboken Farms got its start at local farm markets where its standout pasta sauce quickly earned cult status, with crowds lining up each weekend to prove it. Hoboken Farms grew steadily, serving thousands of devoted fans at farm markets across the East Coast. In 2023, the emerging brand became the only in its category to cross the chasm from farm stand to supermarket shelf where more consumers can now find the famously clean-label, premium sauce at retailers nationwide. The company remains committed to transparency, integrity, and the same community spirit that started it all, one market, one jar, and one fan at a time. To learn more about why Hoboken Farms is beyond awesome, it's sauce-um.

* Nation's Restaurant News