Whoa Dough Doubles Down on Cookie Dough

A Major Step Toward Building the Leading Gluten Free Indulgence Platform

Highland Heights, Ohio December 2025 Whoa Dough, the brand reinventing gluten free indulgence for modern snackers, is launching its newest product innovation. The company will introduce Two Count Cookie Dough Snack Packs in Chocolate Chip, Sugar Cookie and Brownie Batter. These portion sized packs bring gluten free, safe to eat raw cookie dough into a fun, portable format designed for quick sweet cravings and on the go snacking.

The new line will debut this December at Grocery Outlet in locations on the West Coast and expand nationally to more than 2500 additional retail locations in 2026. The two count format also opens the door for Whoa Dough to grow in convenience, drug and travel retail as the brand expands its reach.

"This launch brings us one step closer to our long term vision of building the leading gluten free indulgence platform," said Todd Goldstein, Founder of Whoa Dough. "Consumers want nostalgic treats made with ingredients they trust. These two count snack packs make gluten free cookie dough more accessible and more fun than ever. I am incredibly excited to bring this innovation to shoppers nationwide."

Crafted with Whoa Dough's commitment to clean, allergen friendly ingredients, the new cookie dough packs are: certified gluten free, vegan, dairy free, egg free, non-gmo project verified, safe to eat raw, and designed for simple, joyful indulgence anytime.

As Whoa Dough continues evolving beyond its original shelf stable cookie dough bars, the brand is focused on building a modern indulgence platform rooted in gluten free, feel good sweets. While the bars will wind down in 2026, Whoa Dough is expanding its presence in cookie dough through ready to bake offerings and future gluten free indulgent innovation.

About Whoa Dough

Whoa Dough is a modern gluten free indulgence brand on a mission to bring more snack happiness to the world. Founded by Todd Goldstein, who set out to create safe and wildly delicious treats for his gluten sensitive family, Whoa Dough blends nostalgic joy with trustworthy, allergen friendly ingredients. The brand offers craveable cookie dough products that are certified gluten free, vegan, dairy free, soy free and egg free. As Whoa Dough expands its innovation pipeline, the company remains committed to delivering fun, flavor and freedom to enjoy. Whoa. Just Whoa.