UMYUM Expands to the East Coast of the US

VANCOUVER, British Columbia (Oct. 8, 2025) — UMYUM, the creator of plantbased rinded cheeses, soft cheeses and gourmet butters, is proud to announce its expansion to the Eastern Seaboard. Beginning this fall, UMYUM products will be available through FreshDirect, with distribution supported by UNFI, marking an exciting milestone in the brand’s international growth.

Founded in 2021 by Baz and Katherine Corden, UMYUM is redefining alternative dairy with a focus on clean ingredients, culinary excellence and a proprietary whole-food platform. The result is a line of products that deliver exceptional taste, texture and integrity without compromise.

FreshDirect will now carry a curated selection of UMYUM favorites — Monroe Camembert-style cheese, Za’atar & Spices soft cheese, Coffee & Pepper soft cheese, Classic salted butter, Truffle butter and Herb butter — making it easier than ever for East Coast consumers to enjoy beautifully crafted, plantbased food experiences.

At the heart of UMYUM’s innovation is its food platform, engineered to create the smooth, creamy experience of conventional dairy without additives, starches or fillers. By harnessing the natural structure of the whole cashew drupe, UMYUM creates nutrient-dense products that are as rich and satisfying as they are intentional.

According to Katherine Corden, UMYUM co-founder and CEO, “New York City has been the best kind of experience for UMYUM — exciting and surprising. We didn’t know what to expect when showcasing our brand and products to the East Coast food industry. Turns out the enthusiasm from decision-makers has been wonderfully refreshing and successful. We are thrilled about our retail partners and look forward to building relationships with the people of NYC through beautifully delicious food experiences. I mean, it’s New York! If we can make it there…”

With its expansion to FreshDirect and its broader East Coast availability through UNFI, UMYUM continues its mission to bring artistry, intention and innovation to the plantbased category, redefining the possibilities for consumers and alternative dairy choices.

ABOUT UMYUM

UMYUM is a creator of beautifully delicious food experiences that just happen to be plantbased. It is a compelling brand of high-caliber innovation. The company was founded in Vancouver, British Columbia, in 2019. Years of research and development by the husband-and-wife founders resulted in a proprietary food platform with significant impact in the world of alternative dairy choices. UMYUM runs its own production facility, which ensures each product emerging from R&D can be closely crafted to its uncompromising standard of excellence. This approach has allowed the company to master its food platform and its application across food categories with proven success. For additional information, visit: @umyumfoodofficial | umyum.ca.

ABOUT FRESHDIRECT

FreshDirect is a leading online grocer and is committed to delivering the highest quality, freshest food. Founded in 2002, the company creates food experiences and drives simple, healthy solutions to make every day better for their customers. As a homegrown New York City brand, FreshDirect is integral to the fabric of food culture in the city. Headquartered in the Bronx, FreshDirect provides service to the greater New York tri-state area and is part of the Ahold Delhaize family of companies. For more information, visit FreshDirect.com.

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