Oishii And Monte’s Team Up On Limited Edition, Premium Tomato Sauce, Available Exclusively At Happier Grocery

July 31, 2025 – New York, NY – Oishii, the innovator in indoor vertical farming known for its premium Japanese strawberries, is teaming up with award-winning sauce brand, Monte’s, to launch a new limited edition red sauce using the brand’s specialty Rubi Tomato. 

Born out of the desire to bring these brands together in a fresh, flavorful new way, the collaboration taps into Oishii’s commitment to reduce food waste - utilizing their umami-packed frozen upcycled tomatoes. Grown vertically in New Jersey, the jewel-like Rubi Tomato has a bright red, delicate skin, encasing a juicy center with a surprising sweetness, adding a super bright and vibrant twist to Monte’s sweet and smooth signature sauce. 

Launching exclusively with Happier Grocery in NYC, the limited edition collaboration also includes a fun and unexpected merchandise kit for purchase including a sauce stain remover and silk scarf designed by the two brands. 

“Our unwavering commitment to quality and premium ingredients naturally aligned with Oishii from the start. The opportunity to bring our brands together, create something new and showcase our high quality products in a fresh way was a fun challenge and the end result is nothing short of delicious, ” said PJ Monte, Founder & CEO of Monte’s Fine Foods. “And as a champion for creative, innovative products, Happier Grocery felt like the perfect place to showcase this collaboration.” 

"At Oishii, we’re committed to reimagining what’s possible through sustainability, flavor, and innovation," said Melissa Cohn, Brand Director at Oishii. "Our collaboration with Monte’s Fine Foods perfectly exemplifies how strategic partnerships can elevate exceptional ingredients—like our upcycled Rubi Tomatoes—and the shared values that unite our brands. This limited-edition Rubi Tomato Sauce is more than a product, it’s a testament to the power of working together to create something delicious, resourceful, and truly unique."

More About Monte’s Fine Foods

Built on a legacy of quality fare, Monte’s delivers superior, gourmet, consciously-produced Italian-American food products without pretension and has established a cult-like following of customers in the process. Today, Monte’s sauce is available in over 1,000 key retail stores across the country including Erewhon, Whole Foods, Bristol Farms, DeCiccos, Kings, Uncle Giusseppes, Target, Zabars, Fairway, Union Market, as well as a physical locations in New York City, Caffe Monte’s and Montauk, Monte’s at the Manor. 

More About Oishii 

 Oishii (which means “delicious” in Japanese) is the innovative company behind the world’s largest indoor vertical strawberry farm. On a mission to transform the agriculture industry through the power of vertical farming, Oishii harmoniously marries nature with state-of-the-art technology to create the ideal elements—rain, air, heat, light, nourishment and natural bee pollination—for growing in-season produce all year round. Oishii’s beloved berries, and tomatoes, are grown in pesticide-free vertical farms in the U.S. and proudly bear the Non-GMO Project Verified seal. Oishii was recognized as one of Fast Company’s “World’s Most Innovative Companies” in 2022 and AgTech Breakthrough’s “Vertical Farming Company of the Year” in 2024.