Hodo Unveils New Lightly Fried Tofu In Three Delicious Flavors: Chili Crisp, Golden Turmeric, And Gochujang

Provides retailers, restaurants and chefs with new ways to meet skyrocketing demand for GLP-1 friendly and nutrient dense foods. Hodo’s Lightly Fried Tofu is first scored, lightly fried and then marinated to infuse flavor into every protein-packed bite. 

Oakland, CA – July 24, 2025 – Hodo introduces a new line of Lightly Fried Tofu in three on-trend craveable flavors – Chili Crisp, Golden Turmeric, and Gochujang. The difference is in the taste (of course!) but also the preparation: the block of tofu is scored, lightly fried and then marinated, allowing the vibrant sauces to coat the surface for maximum flavor in every bite. The result is bold, juicy, and seasoned tofu that is ready-to-eat and enjoy.

“At Hodo, we continue to be culinary forward, leading with innovative flavors and textures,” shares Minh Tsai, founder and CEO of Hodo. “We noticed broad consumer interest in spicy Asian flavors like chili crisp oil. The #1 show on Netflix Global Top 10 was a show all about Korean cooking! Millennials and Gen Z associate fermented foods like miso, gochujang, and turmeric with health and wellness. Our new lightly fried tofu is flying off the shelves as we see strong initial reaction from consumers.”

Growing Retail and Foodservice Sales Opportunities

As the go-to tofu provider for fast casual favorites (Chipotle and sweetgreen), education and corporate campuses (Google and Nvidia), Hodo helps retailers and foodservice partners meet the growing demand for high-protein, plant-based meal solutions. These products are easy additions to menus, even easier to prepare in the kitchen, and available in custom blends and bulk packages.

Meet The New Flavors

Asian flavors are booming. All three varieties are made with organic, non-GMO, gluten-free tofu, and packed with protein (36+ grams per package!). Just heat and eat—or toss into salads, grain bowls, stir-fries, or wraps. MSRP for an 8-oz package is $5.99. Hodo’s Lightly Fried Tofu is the family favorite extra firm tofu, taken up a couple of notches!

       Hodo Lightly Fried Chili Crisp Tofu  — A fiery, umami-packed blend with notes of garlic, onion, and crispy chilies. Inspired by the cult-favorite Chinese condiment, this flavor brings crunch and heat in every bite.

        Hodo Lightly Fried Golden Turmeric Tofu — Earthy, warm, and comforting, this anti-inflammatory superstar is blended with a hint of ginger and black pepper for a golden twist on everyday tofu.

        Hodo Lightly Fried Gochujang Tofu — A Korean-inspired favorite with a perfect balance of spicy, sweet, and savory. This fermented chili flavor adds depth and complexity without overpowering.

Availability at Grocery Stores Across the U.S.

The new products have been picked up by select retailers (see below) and are now available to order. For more information please visit Hodo's website. 

     Erewhon

     The Fresh Market

     MOM’s

     Good Eggs   

     PCC Community Markets 

     Berkeley Bowl

     Woodman's   

About Hodo

Hodo is an award-winning, innovative, artisan tofu and plant-based food company based in Oakland, California. Hodo’s tofu, yuba,  meat- and egg-alternative foods, and dips are made with organic, non-GMO soybeans, and are protein-rich, nutrient-dense, and gluten-free. Featuring bold, global flavors in convenient and ready-to-eat formats, Hodo makes delicious easy.

Hodo is committed to organic, wholesome ingredients and crafting better-for-you foods that are always delicious. Hodo’s food products are available in thousands of grocery stores, quick serve restaurants and fine dining restaurants across the U.S.

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