QUINN Unveils Bold New Look Reflecting Its Mission and Momentum New

QUINN Unveils Bold New Look Reflecting Its Mission and Momentum

New packaging, same values – Quinn reinforces its leadership in Better-For-You Snacking

BOULDER, CO, July 11, 2025  – Quinn®, the innovative snack brand known for reinventing filled pretzels with real ingredients and fanatical food ethics, proudly debuts a bold new packaging design that reflects the brand’s evolution – and its unwavering commitment to ingredient integrity and food system change.

The refresh is as filling and fulfilling as the snacks inside, designed to clearly communicate what Quinn delivers in every bite: real-food nourishment that’s crazy delicious and decidedly not empty.

“Quinn hits different – and the packaging had to match the energy,” said Kristy Lewis, Quinn Founder and Chief Visionary Officer. “The packaging got a vibe check: fun, intentional, and straight-up honest about who we are.”

With vibrant colors, simplified messaging, and a fresh visual identity, Quinn’s updated design makes it easier than ever to find delicious snacks made with purposeful, never-anything-artificial ingredients.

What’s New?

• A bolder shelf presence that amplifies flavor and fun while spotlighting what’s inside
• Straight-talking ingredient callouts—because we don’t just claim better-for-you, we back it up
• A brand voice with bite – honest, joyful, and never boring
• Clear visual ties to Quinn’s sourcing values – including the use of regeneratively grown ingredients

“This refresh is more than a new look—it’s our mission front and center,” said Beth Hunsicker Parker, Vice President of Marketing. “We know our fans care deeply about what’s in their food and how it’s made. So, we refreshed our design to bring it all to the surface—purposeful ingredients, real-food nourishment, and the bold, craveable flavor that keeps people coming back.”

From non-GMO, gluten-free, dairy-free, corn- and soy-free ingredients to regeneratively grown brown rice flour, the new design makes it easier than ever to understand—and trust—what’s in every Quinn snack.

As a Certified B Corporation and the first filled pretzel brand to incorporate regenerative farming practices, Quinn continues to set the bar for what “better-for-you” should really mean: delicious, intentional, and made with food ethics that go beyond the label.

Quinn’s refreshed packaging rolls out online and in-store nationwide beginning July 2025. Visit our website at quinnsnacks.com to find Quinn at a store near you.

ABOUT QUINN

Founded in 2010 by Kristy Lewis, Quinn stops at nothing to challenge food industry norms and improve farming practices. Made with fanatical food ethics and purposeful, never-anything-artificial ingredients, Quinn pretzels are crazy delicious, gluten-free, and decidedly not empty. A Certified B Corporation (and self-certified ingredient nerds), we’re committed not just to delivering innovative snacks made from responsibly sourced ingredients, but to using business as a force for good. Quinn is big on firsts—like the world’s first whole grain gluten-free pretzel, and the first filled pretzel nuggets to use regenerative farming methods. But at Quinn, flavor always comes first-first, and it’s made us one of the fastest-growing better-for-you snack brands. Learn more at quinnsnacks.com.