Santatera Capital Fully Funds Sunnie’s Investment Round to Support the Future of Healthy, Allergen-Free Snacking
July 2025 – Santatera Capital, is proud to announce its investment of $1 million USD in Sunnie, a clean label snack brand transforming how families snack. The round was fully funded by Santatera Capital and closed in Q2 2025.
This investment will support Sunnie’s continued growth, operations, inventory, and working capital needs as the brand scales to meet increasing demand nationwide.
“What got us fully committed to Sunnie was the founding team, first and foremost. Lisette and Katy bring sharp execution and a mission-driven mindset. They’ve built a brand that truly resonates with today’s modern families. We’re seeing a clear shift in how parents approach food—clean-label, allergy-friendly, and no-compromise on taste is quickly becoming the new baseline. Sunnie is right at the heart of that movement, with a standout product, strong early traction, and a clear roadmap to scale. We’re proud to support them in this next chapter. ” Ian Paul Otero, Managing Partner Santatera Capital.
Founded by 2 mothers on a mission to provide families with balanced and nutritious snacks to make snacking wholesome and worry-free, Sunnie offers baked crackers and snack packs made with whole food ingredients, and zero allergens - no refined sugar, no nuts, soy, seed oils, or artificial ingredients. Packed with fiber and real food ingredients, Sunnie products are made for the whole family and trusted by parents, offering sustained energy with no crash.
"We set out to develop snacks that truly met modern families' evolving standards, products free from refined sugars, seed oils, artificial preservatives and 'natural flavors' that aren't natural at all. We believed parents shouldn't have to choose between convenience and clean nutrition, especially during the busiest years of raising children. Sunnie represents our solution to this everyday challenge: thoughtfully crafted snacks that provide the nutrition children need and the convenience parents require, without compromising on quality or ingredients." Katy Tucker and Lisette Howard, founders of Sunnie added.
Sunnie’s products are already available in Whole Foods and Target, and their presence in food service is expanding rapidly. Today, they can be found in 50 airports across the U.S., corporate campuses such as Netflix, Uber, and Google and airline lounges, including American Airlines and Delta in Los Angeles.
Sunnie is designed to make healthy eating fun, easy, and delicious for families, meeting the nutritional needs of kids while satisfying parents high standards. It is more than just a snack; it's a movement to redefine school-safe, ingredient-conscious, and convenient snacking for a new generation.
Market Outlook
The U.S. healthy snacks market is currently valued at $32.6B, growing at a 6.4% CAGR, and expected to reach $37.0B by 2028. The broader snack food market stands at $181B, with savory snacks accounting for $76.4B in 2024 alone.
The health & wellness segment continues to lead, with gluten-free products driving $32.0B in retail sales in 2023. In parallel, the U.S. kids' food & beverage market is projected to grow from $57.0B in 2024 to $100.2B by 2033, reflecting a growing demand for nutrition-forward, family-friendly options.
With this new capital, Sunnie aims to expand its footprint, strengthen operations, and accelerate its mission to make healthy snacking accessible and exciting for modern families.
About Santatera Capital
Santatera Capital is a global early-stage venture fund investing in companies leading the transformation of the Food & Beverage industry, with a primary focus on the U.S. market. The fund backs visionary founders building consumer packaged goods (CPGs).
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