Toufayan Bakeries Introduces Seed Oil-Free Wraps Made with Avocado Oil

Ridgefield, NJ – June 20, 2025 – Toufayan Bakeries, one of the largest family-owned bakeries in the U.S., is proud to unwrap its latest offering: 100% seed oil-free Classic Plain and Wheat Wraps made with pure avocado oil. As a third-generation family-owned bakery, Toufayan is known for keeping a close ear to the ground and a quick hand in the kitchen, launching this latest innovation in time for the International Dairy Deli Bakery Association show in New Orleans, where buyers select products to stock for shoppers all year.  

“Working with both foodservice and retail, we often spot ingredient, diet and lifestyle trends early,” said Karen Toufayan, VP of Marketing. “As a family-owned business, we care about what matters to families across the country. When we saw rising interest in breads made without seed oils, we moved quickly to bake something delicious to meet that need. These new wraps are soft, versatile, and full of flavor and we’re excited to share them with shoppers.”   

Baked in America, Toufayan’s seed oil-free wraps are crafted to deliver the same soft, pliable texture and versatility customers expect and are perfect for quesadillas, burritos, thin crust pizzas or sandwich wraps. The difference? These wraps are made without seed oils, answering a rising call for alternatives to traditional oils. Online search interest in “seed oil-free” has surged more than 60% in the past year according to Google Trends, and influential food voices are driving conversation and interest on the topic. From foodservice menus to grocery aisles, shoppers are seeking out options that align with their values and preferences, without compromising on taste, texture, or convenience.

“Our ability to listen, pivot fast, and bake what families are asking for… that’s what sets us apart. We never forget how many people are relyin’ on Toufayan for the highest quality, best-tasting breads,” added Toufayan. “And when your customers start asking about seed oil-free? You’re already covered.”

About Toufayan Bakeries 

Toufayan Bakeries is one of the largest privately held specialty bakeries in the United States. Since 1926, the Toufayan family has been baking quality products using time-tested family recipes and innovative baking techniques. With a product line that includes wraps, pita, flatbreads, bagels, and snacks, Toufayan remains committed to offering variety, flavor, and trusted favorites for every table.