The new plant-based, dairy-free pancake is coming soon to the LA-based B Corp and Organic

Retailer

Memphis, TN – June 2025 – Brinkley’s Foods, a Memphis-based, female-founded company

dedicated to crafting pure, wholesome, and convenient foods, is launching its flagship product,

Good Flippin’ Pancakes, at Erewhon. The frozen pancakes are available at every Erewhon

location across the greater Los Angeles area.

Co-founded by Brinkley Erb and her sister Connell, Brinkley’s Foods emerged from a personal

journey to find clean, allergy-friendly foods. After being diagnosed with egg and dairy allergies,

Brinkley developed a recipe that became a hit with her yoga clients. This led to the creation of

Good Flippin’ Pancakes, made from just four natural ingredients: bananas, oats, cinnamon, and

a pinch of sea salt. These plant-based, dairy-free pancakes are free from any added sugars and

artificial preservatives, offering a wholesome breakfast option that doesn't compromise on taste.

Brinkley’s Foods offers two pancake flavors: Original and Blueberry.

Customers can find Good Flippin’ Pancakes at the end of the month in the frozen section at

Erewhon.

About Brinkley’s:

Brinkley's is a family-run business on a heartfelt quest to revolutionize your food choices, one

bite at a time. Driven by a passion for real, unadulterated food, Brinkley set out to craft the kind

of nourishing, honest-to-goodness food she struggled to find on store shelves. The Good

Flippin’ Pancake is crispy on the outside and fluffy on the inside. These frozen pancakes defy

conventional expectations with their simplicity and wholesomeness. Made from just four

ingredients - bananas, oats, cinnamon, and a pinch of salt - and free from added sugar, dairy,

and gluten, they're a testament to the power of simplicity. With Brinkley’s Foods, discover food

that’s not just good for you, but incredibly delicious too. For more information about Brinkley’s

Foods and its products, visit brinkleysfoods.com.

About Erewhon: Erewhon is an independent, family-owned Certified B Corp and Certified Organic Retailer with

10 locations across Southern California. Since 1968, Erewhon has been providing organic,

ethically-sourced foods to the communities it serves. It’s committed to sourcing healthy,

nutrient-dense products, backing local growers and brands, and supporting the environment.

Recognized for its uncompromising quality standards and customer service, Erewhon sustains a

community centered in caring, curiosity, and positive change. For more information, visit

erewhon.com.