Organic India's Line of Psyllium Fiber- Psyllium Whole Husk Fiber, Psyllium Pre and Probiotic Fiber and Organic Psyllium Powder
Boulder, CO (May 29, 2025) ORGANIC INDIA, a leader in providing organic herbal wellness products to over 40 countries worldwide, meets the fiber moment with a variety of new formats and options including their best-selling whole husk Psyllium fiber as well as the game-changing Psyllium Pre & Probiotic Fiber complete with Ayurvedic herbs for digestion and probiotics to nurture the gut microbiome. Psyllium is a natural prebiotic made from the husk of the Plantago ovata plant and an excellent source of both soluble and insoluble fiber, supporting digestive health and regularity and is naturally gluten-free.
“We’re seeing a resurgence of interest around fiber and its role in overall health. In Ayurveda, there’s a saying that ‘it’s not what you eat, it’s what you digest’ so it's no surprise to us that this fundamental conversation is gaining broader traction. Consumers are gravitating to psyllium as a simple solution to their digestive concerns, which is one of the reasons we’ve been expanding our psyllium offerings over the last few years, adding multi-purpose ingredients and convenient formats,” explains Kat Wiranowski, Director of Marketing.
“Our Psyllium Pre & Probiotic Fiber has been growing at 22% year over year in the natural channel, outpacing the category by about 5X, reflecting how strongly this product resonates with consumers. It builds on the strength of our Whole Husk Psyllium which has consistently been the number one seller in the natural channel for years1,” she shares. “We are excited to be adding a new 6 -ounce Organic Psyllium Powder to our fiber roster that delivers a more accessible price point for a month’s supply and a smaller footprint on the counter or in the cabinet. It’s important for us to always meet the consumer’s needs with a high standard of quality whether through size, convenience, or experience.”
Psyllium Pre & Probiotic Fiber Powder: For Digestion and Gut Health
Detox, cleanse and increase your fiber intake with this versatile 3-in-1 purifying powder — in a sleek canister that nestles neatly in your cabinet. This fiber powder can be easily added to smoothies, mixed into oats, and more! Comes in three great flavors: Original, Cinnamon Spice and Orange.
- Organic Psyllium Fiber (a natural prebiotic) for regularity
- 2 Billion CFU per daily dose of probiotics for gut health
- Triphala, a classic Ayurvedic tri-herb formula for cleansing and digestive rejuvenation.
Psyllium Whole Husk Fiber: Supports Healthy Digestion
Experience digestive wellness with Psyllium Whole Husk Fiber, made with high quality, organic Psyllium, in its whole husk form. Psyllium is a bulk forming fiber supplement that not only supports regularity and healthy elimination but nourishes the gut and promotes a feeling of satiety.
· Neutral flavor that’s great for improving texture in gluten-free baking and enhancing binding in vegan baking, can also be mixed into oats or blended in smoothies
· Directly sourced from Certified Organic farms and grown with regenerative agriculture for premium quality.
· A natural prebiotic, psyllium promotes growth of beneficial microorganisms and nourishes a healthy gut microbiome.
Organic Psyllium Powder: Quick-Stir Digestive Support
Enjoy the benefits of Psyllium with our new Organic Psyllium Powder – the whole husk our customer’s love, now finely ground into a powder for an easy stir-and-sip experience. Being finely ground, it absorbs water more quickly, seamlessly bringing the digestive goodness of fiber into your daily wellness ritual.
· Finely ground from the whole seed husk for quick absorb action in water, juices, smoothies, and more! Ideal for stir-and-sip.
· Space-saving 6 oz. canister fits snug in your cabinet for an affordable and convenient 1-month supply
· Psyllium is a natural gluten-free and plant-based prebiotic fiber that promotes a feeling of satiety and supports digestion.
The Psyllium Pre & Probiotic Fiber canisters come in Orange, Cinnamon Spice, and Original flavor. Psyllium Pre & Probiotic Original flavor and Psyllium Whole Husk Fiber are available at Walmart locations nationwide. Organic India fiber products can be found at natural food retailers as well as through Organic India and Amazon.
Psyllium Whole Husk Fiber MSRP $18.99
Psyllium Pre & Probiotic Fiber MSRP $18.99
Organic Psyllium Powder MSRP $9.99
1Source: SPINS | Total US - Natural Expanded Channel | 52 weeks ending 3/23/25
ABOUT ORGANIC INDIA
Organic India, a trusted and innovative global leader in providing organic herbal wellness products, offers a full line of herbal teas, whole herb supplements and fiber solutions to over 40 countries worldwide, all products are USDA Certified Organic and Non-GMO Project Verified. Ethical sourcing is a cornerstone of the brand, maintaining direct partnerships with 2,232 small family farms across more than 10,000 acres, in 121 villages throughout India. which are then manufactured in their LEED Platinum certified facility. Organic India, a certified B Corp, was named a 2018 and 2019 “Best for the World Overall” Honoree, a distinction awarded to the top 10% of all B Corporations, as well as “Best for the World Community”, elevating them to the top 5% of 4,000 Certified B Corporations.
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