Boulder, CO (May 29, 2025)
ORGANIC INDIA, a leader in providing organic herbal
wellness products to over 40 countries worldwide, meets the fiber moment with a
variety of new formats and options including their best-selling whole
husk Psyllium fiber
as well as the game-changing Psyllium Pre &
Probiotic Fiber complete with Ayurvedic herbs for digestion and probiotics to nurture
the gut microbiome. Psyllium is a natural
prebiotic made from the husk of the Plantago ovata plant and an
excellent source of both soluble and insoluble fiber, supporting digestive
health and regularity and is naturally gluten-free.
“We’re seeing a
resurgence of interest around fiber and its role in overall health. In
Ayurveda, there’s a saying that ‘it’s not what you eat, it’s what you digest’
so it's no surprise to us that this fundamental conversation is gaining broader
traction. Consumers are gravitating to psyllium as a simple solution to their
digestive concerns, which is one of the reasons we’ve been expanding our
psyllium offerings over the last few years, adding multi-purpose ingredients
and convenient formats,” explains Kat Wiranowski, Director of Marketing.
“Our Psyllium Pre &
Probiotic Fiber has been growing at 22% year over year in the natural channel, outpacing
the category by about 5X, reflecting how strongly this product resonates with consumers. It
builds on the strength of our Whole Husk Psyllium which has consistently been
the number one seller in the natural channel for years1,” she shares. “We are
excited to be adding a new 6 -ounce Organic Psyllium Powder to our fiber roster
that delivers a more accessible price point for a month’s supply and a smaller
footprint on the counter or in the cabinet. It’s important for us to
always meet the consumer’s needs with a high standard of quality whether
through size, convenience, or experience.”
Psyllium Pre &
Probiotic Fiber Powder: For Digestion and Gut Health
Detox, cleanse and
increase your fiber intake with this versatile 3-in-1 purifying powder — in a
sleek canister that nestles
neatly in your cabinet. This fiber powder can be easily added to
smoothies, mixed into oats, and more! Comes in three great flavors: Original,
Cinnamon Spice and Orange.
Organic Psyllium Fiber (a natural
prebiotic) for regularity
2 Billion CFU per daily dose of probiotics for gut
health
Triphala, a classic Ayurvedic tri-herb formula for
cleansing and digestive rejuvenation.
Experience digestive
wellness with Psyllium Whole Husk Fiber, made with high quality, organic
Psyllium, in its whole husk form. Psyllium is a bulk forming fiber supplement
that not only supports regularity and healthy elimination but nourishes the gut
and promotes a feeling of satiety.
· Neutral flavor that’s
great for improving texture in gluten-free baking and enhancing binding in
vegan baking, can also be mixed into oats or blended in smoothies
· Directly sourced from
Certified Organic farms and grown with regenerative agriculture for premium
quality.
· A natural prebiotic,
psyllium promotes growth of beneficial microorganisms and nourishes a healthy
gut microbiome.
Organic Psyllium Powder:
Quick-Stir Digestive Support
Enjoy the benefits of
Psyllium with our new Organic Psyllium Powder – the whole husk our customer’s
love, now finely ground into a powder for an easy stir-and-sip experience.
Being finely ground, it absorbs water more quickly, seamlessly bringing the
digestive goodness of fiber into your daily wellness ritual.
· Finely ground from the
whole seed husk for quick absorb action in water, juices, smoothies, and more!
Ideal for stir-and-sip.
· Space-saving 6 oz.
canister fits snug in your cabinet for an affordable and convenient 1-month
supply
· Psyllium is a natural
gluten-free and plant-based prebiotic fiber that promotes a feeling of satiety
and supports digestion.
The Psyllium Pre &
Probiotic Fiber canisters come in Orange, Cinnamon Spice, and Original
flavor. Psyllium Pre & Probiotic Original flavor and Psyllium Whole
Husk Fiber are available at Walmart locations nationwide. Organic India fiber
products can be found at natural food retailers as well as through Organic India and Amazon.
Psyllium Whole Husk
Fiber MSRP $18.99
Psyllium Pre &
Probiotic Fiber MSRP $18.99
Organic Psyllium Powder
MSRP $9.99
1Source: SPINS | Total US -
Natural Expanded Channel | 52 weeks ending 3/23/25
ABOUT ORGANIC INDIA
Organic India, a trusted and innovative global
leader in providing organic herbal wellness products, offers a full line of
herbal teas, whole herb supplements and fiber solutions to over 40 countries
worldwide, all products are USDA Certified Organic and Non-GMO Project
Verified. Ethical sourcing is a cornerstone of the brand, maintaining
direct partnerships with 2,232 small family farms across more than 10,000
acres, in 121 villages throughout India. which are then manufactured in their
LEED Platinum certified facility. Organic India, a certified B Corp, was
named a 2018 and 2019 “Best for the World Overall” Honoree, a distinction
awarded to the top 10% of all B Corporations, as well as “Best for the World
Community”, elevating them to the top 5% of 4,000 Certified B Corporations.
Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.