Crave New World Lands Massive Kroger Launch

Crave New World enters retail with 1,000+ Kroger stores this September. The clean label comfort foods startup is a bold new entrant into the frozen meals category, redefining classic homestyle meals with modern ingredients.  

Launched in March 2025 on select college campuses, Crave New World offers four unique SKUs that are high in protein and free from the harmful chemicals, additives, and oils that have been central to the push for higher food standards. The offerings include Grass-fed Bison Meatloaf, Southwest Turkey Lasagna, Chicken Enchiladas and Chipotle Chicken Mac ‘n Cheez. “Consumers should not have to choose between health and tasty indulgences,” says CEO and founder Matthew Brag. “We are here to prove that you do not need to make major lifestyle compromises to find better options that satisfy both.”

This fall’s Kroger rollout marks a major milestone for a brand that believes a new frontier of comfort food for all to enjoy is on the horizon. Crave New World is proud to be part of the next chapter in frozen meals—where evolving tastes, nostalgia and transparency meet.