The Plant Based Seafood Co. Launches Two Game-Changing Brands at Seafood Expo North America (SENA25)

[Gwynn’s Island, VA – March 12, 2025] – The Plant Based Seafood Co. (PBSCo.), makers of the award-winning Mind Blown™ plant based seafood brand, is taking a bold step forward with the launch of two new product lines: Hills Bay Classics and SMASH it!. PBSCo. is pioneering a new category merging real seafood with their innovations to enhance affordability, sustainability, and nutrition to meet the need of changing consumer habits. The new products will debut at North America’s largest seafood trade event, SENA, in Boston, MA March 16th-18th. 

"Our new product lines are an exciting evolution of our mission to create sustainable seafood solutions for the future! We’re leveraging our deep expertise in both traditional and plant-based seafood to develop innovative, nutritious, and delicious options that meet today’s changing consumer demands. These products align with shifting food and economic trends while extending the reach of seafood, ensuring a positive impact on our oceans and delivering an incredible eating experience—which has been our North Star since day one," says Co-Founder and CEO, Monica Talbert.

Introducing Hills Bay Classics: Making Seafood More Affordable & Accessible

Hills Bay Classics consists of crab cakes and a seafood extender, offering creative solutions that blend real seafood with their proprietary plant innovations to make seafood more accessible and cost-effective—without compromising on taste. With seafood prices at record highs due to inflation and impending tariffs, this line provides a margin-saving solution for foodservice professionals, seafood retailers, and budget-conscious consumers.

Hills Bay Classics Crab Cakes

• Made with real crab meat and a proprietary plant blend instead of traditional breadcrumbs or fillers.
• Enhances taste and texture while offering a cleaner-label, more sustainable, and cost-effective option.
• A premium alternative to the low-cost, low-quality crab cakes currently on the market.

Hills Bay Classics Seafood Extender

• A shelf-stable blend designed to blend with real seafood to improve texture, reduce costs, and maximize yield without sacrificing taste.
• Designed to help restaurants meet growing demand for sustainable, budget-friendly seafood solutions.

PBSCo. Also Debuting SMASH it!:  A Superfood + Salmon Powered Ball- ready to smash!

SMASH it! introduces an interactive, fun, and nutrient-packed seafood innovation that supports health-focused and GLP-1 consumers. These nutrient-dense salmon & superfood balls are designed to be smashed, unlocking vibrant flavors and textures in an engaging way.

SMASH it! Superfood + Salmon Smashers

• Available in three bold flavors: Cran-Rosemary Feta, Spicy Pickle Pineapple, and Hot Honey Jalapeño.
• Combines sustainable salmon with superfoods, delivering a powerhouse of nutrition and flavor.
• Simply SMASH it! to reveal the vibrant mix of nutrient-rich ingredients inside!

Key Health Benefits:

• GLP-1 Friendly – Supports weight-conscious consumers
• 16g Protein Per Serving – A complete and delicious animal-protein source
• Rich in Fiber, Antioxidants, Vitamins & Minerals – Optimal nutrition in every bite
• Fortified with Prebiotic Omegas for Gut Health – Fueling wellness from the inside out

Powerhouse Ingredients:

SMASH it! combines premium salmon with ancient grains, tubers, and seeds for next-level nutrition. Each vibrant, nutrient-dense ball is coated in a colorful blend of purple carrot, cauliflower, turmeric, potato, orange carrot, and beets. Packed with protein, B-12, Vitamin D, and antioxidants, it fuels energy, brain function, and immune health—delivering the perfect balance of lean protein and superfoods in every bite!

"We’re beyond excited to debut Hills Bay Classics and SMASH it! at SENA25—two game-changing innovations that redefine what seafood can offer to consumers," said Monica Talbert, CEO of The Plant Based Seafood Co. "With Hills Bay Classics, we’re making seafood more accessible and sustainable, and with SMASH it!, we’re bringing a whole new level of fun, nutrition, and interactivity to the table. Early conversations with buyers have been extremely positive, we have distributors on board and can’t wait to showcase these bold new offerings firsthand at SENA25—North America’s largest seafood industry event!"

PBSCo. is officially debuting Hills Bay Classics and SMASH it! at the Boston Seafood Show (SENA25) March 16th-18th. Stop by Booth #3459 to sea the future of seafood and discover how these innovations can enhance your menu, maximize margins, and meet evolving consumer demands.

About The Plant Based Seafood Co., Hills Bay Classics, and SMASH it! Foods

The Plant Based Seafood Co. is a women-owned, mission-driven innovator redefining the future of seafood. Known for its award-winning Mind Blown™ brand, the company is expanding its impact with Hills Bay Classics, a pioneering line that blends real and plant-based ingredients to make seafood more accessible and affordable, and SMASH it! Foods, an interactive, nutrient-packed seafood experience designed for modern consumers. With a deep-rooted passion for sustainability, flavor, and innovation, The Plant Based Seafood Co. continues to push boundaries, offering solutions that meet the evolving needs of foodservice professionals and seafood lovers alike.