Mezete Brings Authentic Middle Eastern Flavors To The USA At Natural Products Expo West, March 4-7

Jordanian-based Mezete Introduces its Extensive Line of Fresh, Preservative-Free Middle Eastern Foods, Including Dips, Sauces, Soups, Stews, and More Booth #: [N1602]

Anaheim, CA – March 4-7, 2025 – Global or 'Ethnic' foods is a fast-growing segment within the grocery and restaurant business in the US and Europe and - within that - Middle Eastern Foods is the fastest growing segment.      This is just part of what has fueled the rapid growth of Mezete -- moving from just a few countries in 2022 to now over 45 countries today.    Mezete is finally landing in the US market and is proud to make its debut at Natural Products Expo West in Anaheim, California, from March 4-7, 2025.

Known for offering a wide range of delicious, preservative-free Middle Eastern foods. Mezete will showcase its full range of dips, sauces, soups and stews. The brand is part of KASIH Foods, a well-established name across the Middle East and Europe, sold at major retail outlets.

Not Just Hummus Mezete isn’t just hummus—though their classic hummus is a crowd favorite! At Expo West, Mezete will unveil a complete line of Non-GMO, vegan, preservative-free Middle Eastern products, all made from the finest ingredients indigenous to Jordan and the surrounding region. Visitors will experience a wide selection of products including dips, sauces, stews, soups, and To-Go snacks.

““Our mission is to bring the vibrant and diverse flavors of Middle Eastern cuisine to health-conscious consumers in the U.S., Khaled Kasih, CEO of KASIH Foods. “Middle Eastern cuisine is as rich and diverse as the desert itself. With its intoxicatingly aromatic spices, plant-based proteins like chickpeas and legumes, and healthy fats from sesame seeds and olives, it is a cuisine that offers something for everyone, from vegetarians to vegans. As popular as hummus and tahini continue to be, it seems as though the world is ready for more, and we at MEZETE are ready to bring it to them.”

What Sets Mezete Apart?

What sets Mezete apart:     While Middle Eastern foods are growing immensely in popularity, there is a lack of high-quality, authentic offerings for US shoppers to choose from.  As an example, the two most popular Middle Eastern dips (Hummus and Baba Ghanouj) get their smooth texture and rich taste from generous portions of Tahini but US consumers (until now) have only had the option of these dips made with low levels of Tahini and added (cheaper) oils.   Mezete's products are made without compromise, so you get all the goodness and Richness of Tahini with no added oils -- as it was meant to be.

Utilizing UHT Technology, (broadly used in dairy), an innovative cooking and preservation method developed by the company over two decades of research, Mezete ensures its products stay fresh for up to 18 months without refrigeration. This technology allows Mezete to deliver fresh-tasting products without compromising flavor, nutrition, or the environment.

“Our unique technology and dedication to using only natural ingredients have made Mezete the go-to brand for Middle Eastern foods,” says Kasih. “We pride ourselves on using traditional ingredients like chickpeas, tahini, olive oil, garlic, and spices such as cumin and sumac, ensuring every product captures the authentic flavors of the region.”

Mezete’s Product Lineup at Expo West

• Dips: Classic Hummus, Red Hot Chili, Zesty Za’atar, Baba Ghanouj, Sweet & Spicy Muhammara
• Sauces: Classic Tahini, Shatta (Middle Eastern Spicy Sauce
• Soups: Smoked Wheat Freekeh Soup, Spiced Lentil Adas Soup
• Stews: Mulukhiyah (Vegan Stew), Shakshouka (Tomato & Onion Base)
• To-Go: Classic Hummus, Red Roasted Pepper and Zesty Za’atar

All Mezete products are Non-GMO Project Verified, halal, vegan, with no added oils. Most of the line is gluten-free as well.

Visit Mezete at Natural Products Expo West

Join Mezete at Booth # [ N1602] to experience these fresh, delicious Middle Eastern products made by our on-site chef. Press appointments are available upon request, or feel free to stop by to taste the difference.

About New Hope Network/Expo West

New Hope Network is a leader in the natural and organic products industry. As the producer of Natural Products Expo West, New Hope Network’s mission is to cultivate a high-integrity ecosystem that supports health, joy, justice, and planetary regeneration.

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