Organic India Launches Purely Chamomile, The First in a New Line of Single-Origin Regenerative Organic Certified Teas

Boulder, CO (Jan 27, 2025) ORGANIC INDIA, an innovative global leader in providing organic herbal wellness solutions, announces the launch of a new Single-Origin Tea line with Purely Chamomile, highlighting the prestigious Regenerative Organic Certification®, the gold standard championing biodiversity, healthier soils, protection of animal welfare and worker well-being. Grown on regenerative small family farms, Purely Chamomile is crafted from one single ingredient, Regenerative Organic Certified® chamomile flower, with a classic flavor profile perfect for the chamomile connoisseur.  A departure from the traditional Organic India Tulsi teas, Purely Chamomile offers purists a regenerative sipping sensation.

Chamomile, the quintessential calming herb, is enjoyed around the world. This new Organic India Regenerative Organic Certified® Purely Chamomile tea appeals to those who enjoy all the subtle nuances of this soft floral, while aligning with a desire for high-quality ingredients. The prestigious ROC™ label marks a significant milestone in the company’s commitment to sustainability and environmental stewardship.

Purely Chamomile Herbal Tea

• Single Origin: Providing a pure, classic tea experience using single-origin Regenerative Organic Certified® Chamomile blossoms for top quality and authenticity.
• Caffeine-Free: This mellow floral favorite can be enjoyed any time day or night.
• Ethically Sourced: Fairly and directly traded, grown on small Fairtrade family farms.
• Regenerative Agriculture: Regenerative Organic Certified® reflects the company’s commitment to restoring the land and growing sustainably.

"While we've implemented regenerative organic practices since our inception, incorporating Regenerative Organic Certified® in addition to our USDA Organic and Fairtrade Certified label onto the Purely Chamomile pack signifies our commitment to transparency and authenticity. The ROC™ certification adds a level of transparency and verification to our regeneratively grown herbs cultivated by our farmer partners throughout India,” explains Marisa Merola, Brand Partnerships and Sustainability Manager at Organic India USA.

“Purely Chamomile is the first in the Single-Origin Tea line to hit the shelves,” explains Kat Wiranowski, Marketing Director for Organic India. “We’re so proud to incorporate the ROC™ seal on the product, reflecting the rigorous process of verifying practices, providing additional layers of trust, accountability and authenticity for our consumers. Such innovative social, economic and environmental certifications reinforce our steadfast commitment to our Founders’ vision of leaving the land better than we found it. We’re delighted to see this come to fruition with Purely Chamomile, and we’ll continue to launch additional products with the ROC™ seal throughout 2025. Purely Assam Black Tea will launch in the spring as the next product in the Single-Origin Tea line.”

Now launching nationwide, Purely Chamomile has an MSRP of $6.99 for an 18-count box and will be on shelves in Whole Foods Market and select natural grocery retailers, as well as Amazon and organicindiausa.com.

ABOUT ORGANIC INDIA

With a mission to be a trusted and innovative global leader in providing organic herbal wellness solutions ORGANIC INDIA offers a full line of Tulsi-based and single-origin teas, whole-herb supplements and innovative fiber products that are Regenerative Organic Certified®, USDA Certified Organic, Non-GMO Project Verified, and vegan.  Going beyond a sustainable approach, ORGANIC INDIA employs practices to aid in the regeneration of environmental, community and business ecosystems.  Ingredients are sourced responsibly through partnerships with 2,232 small family farms across more than 10,000 acres, in 121 villages throughout India and exports its herbal products, manufactured in their LEED Platinum certified facility, to over 40 countries worldwide.  ORGANIC INDIA, a certified B Corp, was named a 2018 and 2019 “Best for the World Overall” Honoree, a distinction awarded to the top 10% of all B Corporations, as well as “Best for the World Community”, elevating them to the top 5% of 4,000 Certified B Corporations. Most recently, Organic India was acquired by Tata Consumer Products and continue to support their long- standing relationships with 12,000+ farmers and unparalleled end to end organic certifications across the supply chain.