Mini Melts Welcomes Jerry Law as Chief Operating Officer

Industry veteran brings decades of leadership experience to guide the brand’s continued growth

TREVOSE, Pa. – December 17, 2024 – Mini Melts USA, the leader in premium beaded ice cream, has announced the appointment of Jerry Law as chief operating officer. Law, who joined Mini Melts in April 2024, brings more than 30 years of leadership experience in the frozen food industry and spearheads the brand’s operational and distribution growth across the U.S.

In his role as COO, Law oversees Mini Melts’ nationwide network of more than 25 distribution centers, ensuring seamless delivery of its premium beaded ice cream to thousands of locations, including convenience stores, amusement parks, sporting arenas and zoos. Since joining Mini Melts, Law has focused on strengthening operational efficiencies and scaling the company’s presence in new markets while maintaining the joy and innovation that have made the brand a leader in the frozen novelty category.

 

“Jerry’s exceptional track record and deep industry expertise make him the perfect addition to the Mini Melts team,” said Dan Kilcoyne, president and chief executive officer of Mini Melts. “His leadership is already making a significant impact as we continue to expand our footprint and deliver on our promise of spoonfuls of fun to customers nationwide.”

Before joining Mini Melts, Law served as CEO of Real Good Foods, a high-growth emerging frozen food brand, where he oversaw the company’s rapid expansion, including building a product portfolio that grew category sales and engaged more than 500,000 followers across social platforms. Prior to that, he held senior leadership roles at J&J Snack Foods Corp., where he led the $880 million snack food division, overseeing 16 plants and more than 4,200 employees, while driving record-breaking revenue growth. Law holds a background in engineering and earned a master’s degree in marketing from Drexel University.

“Joining Mini Melts during this exciting stage of growth is an incredible opportunity to make a meaningful impact,” said Law. “This is a company built on delivering joy, and I look forward to collaborating with the team to expand our reach and continue delighting customers with our premium ice cream.”

For more information about Mini Melts, visit minimeltsusa.com, and follow along on Facebook, Instagram and TikTok.

About Mini Melts USA

Founded in 2004, Mini Melts is one of the fastest-growing ice cream novelties in the U.S., offering a premium beaded ice cream experience made with 14% butterfat for unmatched flavor and quality.

Mini Melts is distributed through a variety of channels, including automated kiosks, grab-and-go freezers, and custom serving carts and huts, all equipped with -40°F cryogenic freezers to preserve the perfect temperature for a uniquely enjoyable melt-in-your-mouth experience. Beloved flavors like Cotton Candy, Cookies & Cream and the non-dairy fan favorite Rainbow Ice are enjoyed across more than 35,000 locations nationwide.

Mini Melts is headquartered in the Philadelphia Metro Area, with a manufacturing facility in Norwich, Connecticut, and distribution centers strategically located across the U.S. For more information, visit minimeltsusa.com or follow along on Facebook, Instagram and TikTok.