Marutai Co., Ltd. to Showcase New Double-Brand Collaboration at Winter Fancy Food Show 2025

Marutai Co., Ltd. (Japan) to Showcase New Double-Brand Collaboration and Marutai Original Plant-Based Tonkotsu Noodle at Winter Fancy Food Show 2025

Las Vegas, NV – January 19th-21st, 2025 – Marutai Co., Ltd., Japan’s leading premium instant stick noodle ramen brand, is excited to announce its participation in the Winter Fancy Food Show 2025 at the Las Vegas Convention Center. Founded in 1960, Marutai has long been recognized as the pioneer in stick noodle ramen, being the first company to create the now-iconic stick noodle format. With over 80% market share in Japan, Marutai is the No. 1 brand in the stick noodle category and is now set to expand its global presence.

Marutai’s stick noodle ramen is unique in that it is air-dried, rather than fried like most instant noodles. This air-drying method ensures the noodles retain a fresh, firm texture and taste—much like high-quality restaurant ramen—once cooked. It delivers an authentic noodle experience that sets Marutai apart in the instant ramen market offering a superior product that maintains freshness and quality.

At the Winter Fancy Food Show 2025, Marutai will feature its exciting new collaboration with Sanyo Foods Corporation of America. This double-brand product (Plant-based), which recently launched in the US combines Marutai’s iconic stick noodle with Sanyo’s established US market presence.

In addition to this collaboration, Marutai will showcase its popular original plant-based ramen, featuring the rich and creamy Tonkotsu flavor - a vegan alternative to the traditional animal-derived Tonkotsu broth. This plant-based ramen has already been well-received in Asian grocery stores. Marutai’s commitment to innovation and meeting the growing demand for plant-based products makes this a standout offering for consumers seeking a delicious, environmentally friendly ramen option without compromising on flavor or quality.

About Marutai's Stick Noodle

Marutai’s stick noodle is a premium instant ramen format that uses an air-drying technique, which results in a fresh noodle texture and flavor. Unlike typical fried noodles, Marutai’s air-dried noodles are like freshly prepared one, offering consumers a high-quality eating experience. This method preserves the noodles' natural flavor and delivers a restaurant-quality texture when cooked.

"We are thrilled to continue expanding our presence in the US market,” said Masato Tokida, Overseas Business Department of Marutai. “Our plant-based Tonkotsu ramen has already gained a loyal following, and now, through our collaboration with Sanyo Foods and their established distribution network, we’re excited to make our products even more widely available to US consumers, bringing them more delicious and innovative ramen options."

Marutai invites members of the media to experience the products firsthand at booth #1726 during the Winter Fancy Food Show 2025. Exclusive tastings will be available to sample both the newly launched double-branded ramen and the plant-based Tonkotsu flavor. Please kindly schedule a private tasting session by reaching out to Masato Tokida.

About Marutai Co., Ltd.

Founded in 1960, Marutai Co., Ltd. revolutionized the instant ramen industry as the first company to introduce stick noodle ramen products. With a 65-year history of innovation, Marutai continues to be Japan’s No. 1 brand in the stick noodle market, capturing 80% of the market share. Marutai is excited to bring its authentic, flavorful ramen products to the US customers.

For more information, please contact:

Masato Tokida (Mr.)

Overseas Business Department, Marutai Co., Ltd.