Famed Indoor Track & Field Facility, The Armory, Names JAMBAR Its "Official Energy Bar" Second Year In a Row

SAN RAFAEL, Calif. (Nov 14, 2024) – Popular West Coast energy bar maker JAMBAR announced a renewed partnership with famed indoor track and field facility, the Nike Track & Field Center at The Armory. For a second consecutive year, the brand will sponsor the JAMBAR Coaches Hall of Fame Invitational on December 21, 2024, and will be onsite to sample its energy bars to runners throughout the event and engage with the 200+ attending coaches and 3,000+ runners.

“The Armory is thrilled to have JAMBAR supporting our next track season. The brand has been such a pivotal partner over the past year and JAMBAR organic energy bars are the perfect nutritious snack for our athletes, coaches and spectators,” said Rita Finkel, Co-President of The Armory Foundation.

Located in New York City and recognized as the fastest track in the world, The Armory is home to more records than any other facility. Each year, The Armory hosts more than 100 track and field competitions and hundreds of training sessions, welcoming more than 300,000 visitors. JAMBAR will be an official sponsor for the 2024-25 season along with other major partners including Nike, Columbia University Irving Medical Center and KPMG.

“It’s great to be in partnership with JAMBAR once again for this upcoming indoor season,” said Jonathan Schindel, Co-President of The Armory Foundation. “They are a wonderful partner and have a terrific product for the thousands of athletes of all levels that visit The Armory and will have a huge impact at this year’s JAMBAR Coaches Hall of Fame Invitational on December 21.”

The Armory has been a special place for many pro runners including JAMBAR sponsored athletes Sage Hurta-Klecker and Joe Klecker, who have both previously raced at The Armory. Sage, who ran in this year’s Olympic Trials, will make an appearance at the JAMBAR Coaches Hall of Fame Invitational in December to represent JAMBAR and cheer on thousands of young runners. Earlier this year, Sage competed at The Armory in the 1000m, 1500m and Mile races and shares, “The Armory is one of my favorite venues and like a second home. It’s so great to see JAMBAR and The Armory in partnership – it’s really the perfect energy bar for athletes pre and post race.” Sage will be at the JAMBAR booth during the Invitational and also will help distribute awards at the end of the races.

About The Armory

The Armory Foundation is a New York City non-profit institution, with the mission of “Keeping Everyone on Track.” Each season, The Armory – the proud home of the Nike Track & Field Center – produces the Millrose Games, hosts more than 100 track and field meets and welcomes more than 300,000 visits. Among its many youth sports and educational programs, including the acclaimed Armory College Prep program, The Armory runs the leading collegiate indoor track meets with the Dr. Sander Scorcher and the HBCU Showcase sponsored by KPMG. Additionally, The Armory hosts the largest high school indoor track meets with the Hispanic Games, the JAMBAR Coaches Hall of Fame Invitational, the Chocolate Milk Officials Hall of Fame Invitational, and the U.S. Marines Corps Holiday Classic. The Armory runs the CUIMC Team Relay Marathon, which is the world’s largest indoor marathon relay. The Armory is also the home to the National Track & Field Hall of Fame and dozens of very large education-focused events. For more information, visit Armory.NYC and ArmoryTrack.org.

About JAMBAR

In 2021, Jennifer Maxwell founded JAMBAR with the goal of helping people feel good not only about the ingredients they put in their bodies, but also about the positive impact they can have on their local communities. JAMBARs are made in the U.S. and crafted in small batches in the company’s own state-of-the-art manufacturing facility in Northern California. A woman-owned business and a mission-based “conscious CPG brand,” JAMBAR donates 50% of after-tax profits to organizations that support music and active living. JAMBAR is now available in popular run shops in the East including TC Run Co, Mill City Running, Austin Jarrow, Runner’s Retreat, PR Run & Walk and select Fleet Feets as well as 150+ national and independent retailers including Winn Dixie, ShopRite, The Fresh Market, Fairway Market, PSK Superfoodtown, and A Matter of Health. Learn more at jambar.com.

Media Contact

Steven Hoffman, Compass Natural Marketing