Purplesful Snacking Closes Seed Round of Financing to Support National US Launch

TORONTO, ONTARIO (September 1, 2024) – Purplesful Snacking®, maker of ancient grain, purple corn based snack products, today announced a seed round of funding led by highly experienced CPG veterans Matthew von Teichman, Mike Fata and Dror Balshine, as well as marketing expert Ryan Spelliscy.

Founded in 2021 by serial entrepreneur, Matthew Von Teichman, Purplesful Snacking ® manufacturers a line of purple corn based popcorn sold nationally in Canada and the US. The investment will go to support the rapidly growing consumer demand as well as towards key hires, innovation and marketing initiatives. The company will also be implementing a board of directors led by Matthew von Teichman as Chairman and Mike Fata as Lead Director.

"These are exciting days for Purplesful®. We started this brand with the mission to donate $5 million over the next 5 years to children’s charities across North America, and this financing will go a long way towards achieving that goal” said Matthew von Teichman, CEO of Purplesful Snacking®. “With the addition of Mike and Dror, who both have experience building world class natural foods brands and exiting them for hundreds of millions, as well as Ryan who runs one of the most recognized boutique marketing agencies in North America, we’re positioning ourselves to become a disruptor in the natural snacking aisle, in order to hopefully positively impact millions of kids across North America."

Purplesful® is a powerful combination of great product, great people and a great purpose said Mike Fata. “I’m excited to invest in a healthy snack food company that provides 25% of profits to underprivileged kids in need.”  

According to Nielsen data, the worldwide RTE popcorn category is $4.37B and expected to grow at a whopping 13% CAGR. Studies also suggest that 78% of consumers in North America would tell others to buy from purpose driven brands. Since its launch in April 2022, Purplesful® has expanded to be available in over 2100 doors in Canada including Loblaws, Shopper Drug Mart, Sobeys, Metro, Save On Foods and many more. Purplesful® has recently launched in the US and is now in over 1200 doors including Wegmans and several Kroger banners, with major new listings expected in the coming months.

Made with Purple corn, Purplesful® is the leading brand using ancient grain purple corn, which delivers increased levels of antioxidants, fiber and amino acids, as well as tasting ‘silkier’ and ‘creamier’ than yellow corn popcorn. On top of the deeper nutrition and better taste, Purplesful® is truly mission driven, dedicating 25% of its profits to children’s charities in high risk communities.

To learn more about Purplesful Snacking® follow Purplesful on Instagram (@PurplesfulSnacking).