Inventure Introduces New 'On The Go' Cereal Cup Range

Inventure continues to make in-roads into the UK breakfast market, with the launch of an exciting new cereal range. Following the growing success of the brand’s existing product portfolio, Inventure has introduced four of its best-selling cereal flavours, in a brand new ‘on the go’ format.

They have now launched four American themed flavours; Marshmallow Cookie O’s, Peanut Butter Puffs, S’moresandFlumps in40gramcups(RRP:£1).ThebrandhassecuredstrongearlylistingsinPoundland, Farm Foods, Heron and The Range. The range is also available to independents directly from Inventure andviawholesalersincludingDistinctiveRetailGroup. ThefullpackversionscanbefoundinMorrisons, Sainsburys, Iceland, Farm foods and Heron.

Created with convenience at the core, the new Cups are positioned as perfect for pre-school, the office or as simply as a snack - just peel back and add your choice of milk. As with the rest of the Inventure range, the new cups are based on family flavour favourites, are made using high-quality ingredients and are a great source of Fibre and Protein.

Head of Sales, Nick Hudson says, ”We’re so excited to be launching some of our most popular products in this brand new convenient format. Bringing a playful twist on breakfast to the cereal category, the Cups are already proving to be a huge hit with customers. We’re very grateful to have such strong support from our retail partners to help us reach an even bigger audience.”

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About Inventure: Inventure Cereal Cups:

Marshmallow Cookie O’s Cereal Cup

Indulge in the irresistible allure of Inventure Marshmallow Cookie O’s Cereal Cup, offering a sensory delight for lovers of sweet treats. With its captivating blend of crunchy cookie cereal and velvety marshmallow pieces, this cereal cup promises a visual feast. Prepare for a burst of flavours as the cookie cereal harmonises flawlessly with the creamy marshmallows, creating a symphony for your taste buds. As milk is added, the air fills with an enticing aroma, setting the stage for a truly gratifying experience. The delightful crunch of the cereal and marshmallows adds an extra layer of enjoyment, making it impossible for any Cookie O’s aficionado to resist.

Peanut Butter Puffs Cereal Cup

Elevate your breakfast game with our versatile Inventure Peanut Butter Puffs Cereal Cup! Whether sprinkled atop your morning shake or spread generously on toast, these puffs offer a delicious twist to your routine. Get creative in the kitchen by incorporating them into your baking recipes for added flavour and crunch. With just 168 calories per 40g serving and crafted with real peanut butter, indulge in guilt-free satisfaction with every sweet and crunchy bite.

S’mores Cereal Cup

Start your morning with the nostalgic taste of your favourite campfire indulgence – our Inventure S’mores Cereal Cup brings that experience straight to your breakfast table! Delight in a bowl brimming with the perfect fusion of luxurious chocolate, gooey marshmallow, and crunchy graham crackers. Each spoonful encapsulates the essence of a cosy campfire moment. Packed with fluffy marshmallow chunks, honey-glazed cereal squares, and chocolate balls, it’s a delectable blend that will have you coming back for more.

Flumps Cereal Cup

Kickstart your mornings with a delightful bowl of Inventure Barratt Flumps Cereal Cup! Savour the creamy vanilla flavour combined with crispy multigrain stars for a truly delicious breakfast treat. Whether it’s a mid-morning pick-me-up or an afternoon indulgence, this cereal is packed with vital vitamins and minerals, and free from artificial colours or flavours. Dive into Inventure Barratt Flumps, filled with fluffy marshmallows and crunchy wholegrain stars, for a wholesome and tasty breakfast option. Experience the fabulous taste of Inventure Barratt Flumps and elevate your breakfast game today!