Better Than Bouillon Launches New Organic Beef Pho Base

The new base is part of Better Than Bouillon’s Culinary Collection and available exclusively at Costco Wholesale

Better Than Bouillon^® announces the launch of its latest innovation, the new Organic Beef Pho Base from its Culinary Collection. Made with beef stock, roasted beef, ginger and anise, the Organic Beef Pho Base makes it easier for consumers to make a savory, flavorful pho broth at home that tastes like it has been cooking all day – without actually taking all day.

Better Than Bouillon’s Organic Beef Pho Base is sold exclusively at Costco Wholesale, in a 21-ounce jar that is equal to 100 servings. It will be on shelves this fall and available to customers in select locations across the U.S. and Canada.

“We’re excited to partner with Costco to bring our new Organic Beef Pho Base to customers. With this innovative flavor base, we aim to make it easier for everyone to enjoy the delicious flavors of beef pho in their everyday cooking without compromising on quality or taste,” said Steve Goodyear, President and CEO, Summit Hill Foods. “Our Organic Beef Pho Base is the perfect solution for those eager to experience the complex aromatic flavors of pho but don’t have the time – or the ingredients on hand – to develop a broth from scratch.”

The Organic Beef Pho Base is the latest addition to the Culinary Collection from Better Than Bouillon. Featuring a selection of chef-created, unique flavor combinations, the Culinary Collection is perfect for chefs of any skill level who like experimenting with bold flavors. Culinary Collection flavor bases help quickly elevate family-favorite dishes in no time by adding and enhancing flavor to take meals to a whole new level. In addition to the new Organic Beef Pho Base, Culinary Collection flavor bases include Italian Herb, Smoky Chipotle, Adobo and Sofrito and can be found at retailers nationwide.

Better Than Bouillon uses only premium ingredients across its full range of bases and is free from artificial colors, preservatives, or flavors. Unlike blocks or cubes, Better Than Bouillon makes it easy for people at home – whether they are chefs or home cooks – to add just the right amount of flavor to their dishes. For tips on how to use Better Than Bouillon, visit betterthanbouillon.com/recipes-tips. 

About Summit Hill Foods:

Summit Hill Foods is a leading branded food company with nationally recognized brands: Better Than Bouillon^®, The Original Louisiana Brand Hot Sauce™ and Better Than Gravy^®. In addition to the retail brand portfolio, Summit Hill Foods serves as a flavor-first solution provider and trusted ingredient supplier to foodservice distributors, manufacturers, and restaurants. To learn more, visit SHFoods.com.