Saltverk Is Now Available at 90 H-E-B Stores Across Texas

Icelandic flaky sea salt brand continues US expansion with launch in the Texas grocery chain

REYKJAVI´K, Iceland (June 5, 2024) –– Saltverk, the esteemed maker of hand-harvested, sustainable sea salt from Iceland, is delighted to announce its partnership with H-E-B, the renowned Texas grocery store chain with more than 160 locations across the state, 90 of which now carry four of Saltverk’s core SKUs: Pure Flaky, Lava, Birch Smoked and Arctic Thyme. Since its establishment in 1905, H-E-B has believed that grocery shopping is more than an errand. It is the grocery chain’s pledge to always go above and beyond. H-E-B “thinks like the customer, not about the customer.”

Saltverk is thrilled to have its four most popular salt variations available in H-E-B, one of the most prevalent retailers in Texas. The launch marks Saltverk’s continued growth in brick-and-mortar stores nationwide. With Saltverk’s expansion, the Icelandic salt brand is bringing clean, sustainable salt to the masses. Saltverk utilizes natural resources — like pristine seawater from the remote Westfjords of Iceland and the country’s abundant geothermal energy — to produce and hand-harvest exceptional salt, setting an inspiring example of a sustainable company dedicated to a zero-carbon-footprint production method.

Since its inception in 2011, Saltverk has been meticulous in selecting global partners that share its core values. Like Saltverk, H-E-B is committed to sustainability. The grocery chain’s facilities are

designed to save energy and reuse materials, and the company is committed to reducing harmful pollutants and to conserving natural resources. H-E-B has been recognized as one of the best in the U.S. for safety and for emissions reduction.

To learn more about Saltverk, visit saltverk.com. You also can connect with Saltverk on Facebook, Instagram and YouTube.

ABOUT SALTVERK

Saltverk is hand-harvested, sustainable sea salt from the remote Westfjords of Iceland. Using 100% geothermal energy and only one raw material — the pristine seawater of the region — Saltverk is one of the few entirely sustainable flaky sea salt producers in the world. The pure flavor and ingredients set Saltverk’s salts apart. Saltverk can be found in the kitchens of some of the world’s most renowned restaurants as well as in the homes of food enthusiasts and chefs around the globe. Saltverk is currently available via saltverk.com, amazon.com and select brick-and-mortar retailers. To learn more about Saltverk, visit saltverk.com.

ABOUT H-E-B

H-E-B is a privately held American supermarket chain based in San Antonio, Texas, proudly serving Texans since 1905 with a commitment to sustainability through protecting and providing the best Texas has to offer. H-E-B’s facilities are designed to save energy and reuse materials. By reducing harmful pollutants and conserving natural resources, H-E-B has been recognized as one of the best in the U.S. for safety and for emissions reduction. No two H-E-B stores are alike, with each offering a variety of grocery, bakery, deli, food service, produce, floral, meat and seafood items. Products sold are tailored to the needs of the customers in each community.