At NOSH Live Winter 2023, taking place on November 30 and December 1 in Marina del Rey, attendees will hear from Ayeshah Abuelhiga, the founder and CEO of Mason Dixie, about how she developed a growth strategy and approached the process of raising money to pay for the frozen bakery brand’s expansion.

As a lens for her story, Abuelhiga will discuss the methods she used and parameters she laid out for finding the right capital partners — and how she decided that it was the right time for them to invest. The growth of Mason Dixie, a minority-owned, woman-owned business is an inspiring narrative and Abuelhiga’s story will take the audience through its early years to the present.

The talk will help attendees understand ways they can use their values and ideals to evaluate the investors they work with, as well as think about the timing of capital infusion to support growth. Through the story of Mason Dixie, they’ll learn the steps to take to have their growth capital be part of the evolving narratives surrounding their own brands.

NOSH Live attendees can also sample innovative natural food products and meet one-to-one with representatives from Kroger, Thrive Market, Foxtrot, and the Fresh Market. Register to participate on November 30th and December 1st.

Take advantage of NOSH Live early registration pricing through October 21.

Register for NOSH Live Winter 2023>>

Companies interested in extending their reach can learn more about our sponsorship opportunities here.

About NOSH Live

NOSH Live is a two-day business event for the natural food industry. The cutting-edge conference drives valuable industry connections and promotes the exchange of strategies and ideas. Specific to CPG food companies, the program explores growth strategy, sales, marketing, investment, and more through case-based presentations and panels by an all-star roster of speakers.