Business is buzzing for Nate Sheets, the founder and CEO of the top-selling honey brand Nature Nate’s. The former marketing executive told the Taste Radio team that he’s come along way since he started his company with a single beehive in 1972. This year, Nature Nate’s is on track to produce over 20 million lbs. of honey.
During this week’s podcast episode, Sheets explained how the combination of a highly effective label revamp and an intense focus on micro-marketing and innovation helped fuel the company’s evolution. He also discussed why his wear-it-on-your-sleeve spirituality has been a key component of the company’s mission and business strategy.
But that wasn’t it for food company appearances this episode. During the latest Elevator Talk, Hansen Sheih, founder of Asian-inspired sauces and instant noodle cups One Culture Foods, spoke about how he is embracing his roots and consumers’ interest in global cuisine to innovate.
Listen to the full episode here.