Headlines
Non-UPF Verified Enrollment Opens
Non-UPF Verified today opened up enrollment for CPG food and beverage brands at large. This marks the first time the program has been made widely available.
Graza Gets ‘Fancy’ With Mayo Line
Premium olive oil brand Graza is moving into the condiment aisle with a line of mayonnaise and aioli.
Highlander Partners Acquires Tapatío
Private investment firm Highlander Partners has acquired hot sauce brand Tapatío from the Saavedra family, who will retain a minority position in the company following the close of the transaction.
After a Century in Processing, Adams Group Pushes Marianne’s Into the Spotlight
Sibling duo Meg and Wayne Adams are working to usher in a new era for their family-owned food processing business with Marianne’s, a retail avocado oil and beef tallow brand launched under the leadership of their father decades ago.
Simply Good Foods Brings Back Former CEO
Simply Good Foods is bringing back the chief executive who led the company through its public offering and acquisition of Quest Nutrition.
How TikTok Became a Product Incubation Platform
As TikTok has sought to style itself as a one-stop shop for branded content creation, the social media giant is now looking to forge even tighter relationships with CPG brands; becoming not just a marketing tool, but an entire product innovation platform.
BUFFS Is Betting on Grass-fed Beef Puffs to Reimagine Meat Snacks
Meat snacks have long been dominated by strips, sticks and jerky, but for beef puff snack BUFFS, that’s even more reason to innovate.
Big Tree Farms Lands $10M To Scale Capacity
Organic coconut sugar producer Big Tree Farms has secured a $10 million investment from Natixis Investment Managers affiliate, Mirova.
Saffron Road Names New CEO
Frozen food maker Saffron Road has elevated president Paul Turbeville to the role of chief executive. He succeeds Adnan Durrani, who will transition to an executive chairman position and continue to guide the Connecticut-based company’s long-term strategy.
The Good Crisp Co Snapped up, Winter FancyFaire Special, Elijah Wood on my Lawn & More
This week, we’re roaming the halls of the inaugural Winter FancyFaire, scaling nationwide at Whole Foods, and investigating the mysterious closure of DayDayCook’s US Operations. Hey, what more could you ask for?







