Headlines
That’s it. Is Giving Out 10M Free Samples. What’s The ROI?
That’s it. has learned sampling is integral for its brand since it was “a bit ahead of its time with simplicity and transparent ingredients.” The brand now sells to over 82,000 retailers and strategic sampling is a core piece of that success.
Stick-ing The Landing: How KRAVE Is Muscling Into Meat Snacks’ Hottest Segment
Sonoma Brands’ KRAVE and Chef’s Cut are harnessing the demand tailwinds of premium meat snacks by leaning into the stick set.
Kroger: Closing 60 Stores Under ‘Core Business Focus’
Amid a gross margin increase, Kroger announced the closing of 60 “underperforming” stores in the next eighteen months as it prioritizes capital allocation.
New Products: Bulletproof Gets Enlightened, Fresh Gourmet Teams With Tajín
In this week’s notable new products roundup, Bulletproof grows its Enhanced Coffee lineup on the heels of its rebrand, Fresh Gourmet introduces new salad toppings in collaboration with Tajín and Sprinkles partners with Diamond Crystal Salt Co. and Maple Hill on a limited-edition cupcake. Prime Bar Supplement company Equip Foods unveiled a new protein bar… Read more »
Investment Firm KDSA Buys NW Regional Cold-Chain DSD House Williams
Food-and-beverage focused firm KDSA Investment Partners has acquired Spokane, Wash.-based direct-store-delivery house Williams Distributors, a significant provider of ice cream and other frozen foods throughout the Northwest.
With No-Stir Package, Can Brand Win Natural Peanut Butter Race?
By literally turning the problem on its head, One Trick Pony founder Lucy Dana thinks she’s solved the oil crisis. No, not that one.
PE Firm Acquires Snackwerks, Specialty Bakers To Form Artisan Bakery
Private equity firm HC Private Investments has formed a new baked goods and snack manufacturing outfit, known as Artisan Bakery, via the acquisitions of Snackwerks and Specialty Bakers.
Is Big Food Embracing MAHA?
Starbucks is the latest to take down a red dye pill, with Robert F. Kennedy Jr. sharing details from a meeting with the coffee giant’s CEO where he “shared the company’s plans to further MAHA its menu.”
Protein and Functional Benefits Dominate Circana’s New Product Pacesetters Report
Consumers in the food and beverage industry seek innovation even in times of economic uncertainty, a sentiment validated by Circana’s 2024 New Product Pacesetters report. We’re breaking down the report’s key findings, including what has shaped the CPG landscape.
CPG Week: UNFI SNAFU And Beckham’s Buzzy Business Bet
This week, the podcast team digs into the disruption caused by a cyberattack on wholesaler UNFI’s information technology systems last week. Next, the hosts discuss Taste Tomorrow Ventures’ first food investment and why sour candy is whetting investor appetites lately. Finally, the podcasters highlight a soccer star’s foray into the consumer packaged goods field and a beverage brand’s latest partnerships.