Baltimore, Md. — Hungry Harvest, a weekly farm-fresh produce and grocery staples delivery service, unveiled a refreshed look and branding that enhances and expands its commitment to improving accessibility to fresh fruits and vegetables and encouraging exploration and creativity with cooking. Designed by BBMG, a brand and social innovation consultancy that helps to build regenerative brands, the new look reestablishes Hungry Harvest as a brand dedicated to making an impact through its rescued produce and community impact initiatives.
“When we launched seven years ago, our entire identity was around rescuing produce, but today it has grown so much bigger than that,” said Evan Lutz, founder and CEO of Hungry Harvest. “While that’s still a core component of who we are, our larger mission is simple: to get more plants on more plates across the country. By focusing on the power of plant-forward eating, Hungry Harvest is dedicated to creating a better food system; one that fights food waste and hunger, helps people eat more healthfully and enables us to give back to our local communities. We’re proud to have a new look and identity that matches those values.”
Hungry Harvest’s new branding is playful and meant to inspire creativity, curiosity and a willingness to try new things in the kitchen. The new packaging features bright, colorful and eye-catching fruit and veggie illustrations that capture the energy and whimsy of creating your new favorite dish. Each weekly subscription delivery box features different patterns of these illustrations, which will be rotated every few months. Hungry Harvest’s new logo is simpler than its previous iteration and both bold and approachable, while maintaining its familiarity.
In addition to its refreshed branding, Hungry Harvest is also expanding into a larger, 52,000 sq. ft. warehouse space in Landover, Md. that’s closer to Washington, D.C. where a large portion of Hungry Harvest’s subscribers are located. With the increased square footage, Hungry Harvest will be able to accommodate increased demand, scale its hunger-fighting initiatives and accelerate its private label program.
In the United States, 40 percent of food goes to waste (U.S. Department of Agriculture) and 37 million people live in food insecurity (Feeding America). Hungry Harvest reduces food waste by working with farmers to source rescued produce that is rejected for being the wrong size or color, surplus or unconventionally “ugly” but still just as delicious and nutritious as “regular” produce. It then turns those fresh ingredients into boxes of delicious food delivered to doorsteps around the country. To date, Hungry Harvest has rescued over 27 million pounds of food from going to waste, and provided 1.7 million pounds of produce to people in need through reduced-cost markets, an emergency food box program, and donations.
Hungry Harvest’s new logo and branding will roll out on its delivery subscriptions beginning in the end of June 2021. For more information and to order Hungry Harvest, visit hungryharvest.net and follow along at @hungryharvest.
About Hungry Harvest
Hungry Harvest is a weekly farm-fresh produce and grocery and pantry staples delivery service dedicated to putting more plants on more plates across the United States while building a waste-free future. Founded in 2014 by Evan Lutz who launched the company from his dorm room basement at the University of Maryland, Hungry Harvest believes that building a better food system means rethinking the American diet itself and ensuring everyone has access to healthier choices. To do this, Hungry Harvest partners with farmers and suppliers to bring fresh produce to more people, and in turn fight food waste and hunger by turning rescued fruits and vegetables into boxes of fresh ingredients delivered to doorsteps around the country. To date, Hungry Harvest has rescued over 27 million pounds of food from going to waste or would otherwise go to waste, and provided 1.7 million pounds of produce to people in need through reduced-cost markets, an emergency food box program and donations. By influencing how the U.S. eats today by putting more plants on more plates, Hungry Harvest is helping to build a healthier, waste-free future for the coming generations.
Hungry Harvest’s customizable Harvest boxes are available in seven sizes on hungryharvest.net, ranging from $15 to $42 with the option of additional weekly add-ons, including grocery staples like bread, eggs, coffee and its own line of soups, pickles and other plant-based products. Delivery is available throughout Maryland, Washington, D.C., Northern Virginia and Richmond, Greater Philadelphia, Southern New Jersey, Northern Delaware, South Florida, The Triangle Area and Charlotte in North Carolina, and the Detroit Metro Area.
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