CLEVELAND, Ohio — Whoa Dough has launched five of their cookie dough bars at Festival Foods. Founded in 1946 as Skogen’s IGA, Festival Foods is a Wisconsin family- and employee-owned grocer that is committed to giving back to the communities it serves and to providing guests with exceptional service and value. The company currently operates 33 full-service supermarkets across the state of Wisconsin.
The expansion is a part of Whoa Dough’s goal to be sold nationwide through retailers with strong ties to their local communities. The flavors available at Festival Foods are Chocolate Chip Cookie Dough, Sugar Cookie Dough, Peanut Butter Cookie Dough, Peanut Butter Chocolate Chip Cookie Dough, and the newest flavor Brownie Batter Cookie Dough which can be found on shelves in the Gluten-Free section.
Whoa Dough is a line of on-the-go cookie dough bars that are Certified Gluten-Free, Vegan, Dairy-Free, Plant-Based, OU Kosher, and Non-GMO Project Verified. “Real Cookie Dough Bars. Real Ingredients.” The colorful packaging in shades of blue, orange, yellow, purple, and pink makes it easy to find on the shelf. The bars can be enjoyed chilled, on-the-go or baked at 350 degrees for 10-12 minutes.
“Whoa Dough was created with the idea that health is all about balance. With that in mind, we created an indulgence that rewards those who work hard to live a healthy lifestyle,” said Todd Goldstein, Founder of Whoa Dough. “The bars are an ideal match for the product lines at Festival Foods because they are dedicated to providing quality products to the communities they serve.”
About Whoa Dough
Whoa Dough was created in 2018 by Todd Goldstein, a Cleveland entrepreneur and “foodie” who spent the last decade helping entrepreneurs get their start. In 2011, Goldstein was diagnosed with gluten intolerance which began his hunt for gluten-free products. When his sons were born in 2015 and 2017, they were also diagnosed with gluten-intolerance which only further increased his desire to create a gluten-free treat. Recognizing that the cookie dough market was a growing trend, but still left those with allergies in the “raw,” Todd and his team got to work and over 20 iterations and a year-and-a-half later, Whoa Dough was created.
Whoa Dough now includes six flavors: Brownie Batter Cookie Dough, Sugar Cookie Dough, Sprinkle Sugar Cookie Dough, Chocolate Chip Cookie Dough, Peanut Butter Cookie Dough, and Peanut Butter Chocolate Chip Cookie Dough. Visit whoadough.com for more information and follow @whoadough_ on Instagram.
About Festival Foods
Founded in 1946 as Skogen’s IGA, Festival Foods is a Wisconsin family- and employee-owned grocer that is committed to giving back to the communities it serves and to providing guests with exceptional service and value. The company began operating as Festival Foods in 1990 and today employs more than 7,500 full- and part-time associates. The company currently operates 33 full-service supermarkets across the state of Wisconsin. Skogen’s Festival Foods is @festfoods on Twitter, Instagram and Facebook.
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