COLORADO SPRINGS, Colo.– Bytable Inc., in partnership with Farmers Hen House, will be nationally debuting the first ever traceable food product using a public blockchain this April.
Beginning early to mid-April, consumers who pick up a carton of Farmers Hen House eggs in grocery stores nationwide will be able to scan a QR code to see exactly what Midwestern farm their eggs came from. After scanning, consumers input two numbers from their carton to generate a product record specific to that carton. From there, consumers can learn more about the specific farmer who helped get those eggs into their grocery cart, including real photos of their farm, the certifications and agriculture practices they follow, and even learn about their hobbies and family lives.
“Putting this information in the hands of consumers helps them make better choices about which products they buy and which companies they support,” said Jacy Rittmer, CEO and Cofounder of Bytable. “When consumers are able to make informed decisions, more money goes back to support farmers who are doing the right thing for their animals, their land, their communities, and our world.”
Bytable is challenging the current industrial food system, built on cutting corners and deceptive marketing practices, by building an alternative food system founded on food transparency that works for producers who do the right thing for consumers, their animals, and the environment.
By working directly with responsible producers, Bytable goes further than providing traceable software solutions – they work hand-in-hand with producers to sell their ethical and regenerative products directly to consumers with e-commerce, fulfillment, and processing solutions.
“We welcome any responsible food producers to work with us, large or small, who are willing to put their supply chain information in front of the public. We currently specialize in animal products and are expanding to products that have particularly concerning supply chain issues like coffee, chocolate, and spices,” said Rittmer.
The completely traceable Farmers Hen House cartons will be available in Whole Foods, Target, HyVee, and multiple independent retailers nationwide.
Bytable was recently awarded a $463k grant from the USDA to continue their mission of building transparent food systems for ethical and regenerative foods.
About Bytable Foods
Bytable is a Colorado-based company that makes food traceable and transparent. They create trustworthy data chains that track products from farm to fork using blockchain technology. By creating traceable and transparent supply chains for food, they give consumers the information they need to make the right choice about the food they buy and the companies they support. Find them on Facebook and follow them on Instagram at @bytablefoods. Learn more at www.bytablefoods.com.
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